Today’s broadcast is part 2 in a 2 part series. Part 1 can be found by clicking here. In part 1 (broadcast 9), Tommy and I talk about crowd funding. What it is, how it works, and how to successfully create a crowd funding campaign for your product.
Content Marketing 101In today's broadcast, Tommy Walker explains everything there is to know about content marketing. What is content marketing? Simply put: it's content with a purpose (and that purpose is to elicit one of 4 responses - see below). As Tommy explains, every time you interact with a piece of content, it’s a transaction. If you're reading this blog post right now, you're exchanging your time and attention for information from me. All content works this way (from youtube to books to live music), but unless it has a purpose, it's not content marketing.
The 4 types (and purposes) for content:Each of these types of content has a purpose - to get a reader to take action. If you're interested in finding out how to use each of these types of content, or why they work, listen to the podcast (it's definitely worth your time).
About Tommy WalkerTommy Walker is an online marketing strategist, creator of the marketing video series “Inside The Mind” and the producer of the online video roundtable interview series “The Mindfire Chats.” Tommy started his journey in the online marketing world in 2005. Since 2009, Tommy’s been consulting full time for small businesses. Tommy has done a number of remarkable things in the online world, from reinventing the way people learn about marketing (via his “Inside The Mind” educational video series), to producing the free, popular and fast growing “The Mindfire Chats” where experts and industry professionals come together to discuss everything and anything marketing related. For more information about Tommy Walker, check out his website: http://tommy.ismy.name/
What we Talk About in Broadcast 10:Chris Brogan (grow bigger ears)
ITT 078: How to Create Your Content Strategy with Rob Wormley
ITT 077: How to Get Paid to Speak with Grant Baldwin
ITT 076: How to Build a 6-Figure Magazine with Nathan Chan
ITT 075: How to Use Exposure to Build Your E-mail List with Cloris Kylie
ITT 074: How to Build a Platform-based Business with Sangeet Paul Chaudary
ITT 073: How to Grow a Successful Business on the Side with Brennan Dunn
ITT 072: How to Scale an Agency with Mark Hayes
ITT 071: How to Create 6-Figure Courses with Breanne Dyck
ITT 070: How to Prosper as a Writer with Honoree Corder
ITT 069: How to Self-Publish with Matt Gartland
ITT 068: How to Build a Media Platform with Greg Rollett
ITT 067: How to Automate E-mails to Grow Your Business with Paul Minors
ITT 066: How to Write for Movies and Video Games with Justin Sloan
ITT 065: How to Hack Sales with Max Altschuler
ITT 064: How to Break into Hollywood with Scott Levy
ITT 063: Philanthropic Entrepreneurship with Tyson Adams
ITT 062: Finding the Perfect Mentors with Geoff Woods
ITT 061: How to Build a 6-Figure Membership Site with Bjork Ostrom
ITT 060: How to Launch a Six-Figure Course with Sean McCabe
ITT 059: How to Develop the Entrepreneur's Heart with Dane Maxwell
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