Today’s broadcast is part 2 in a 2 part series. Part 1 can be found by clicking here. In part 1 (broadcast 9), Tommy and I talk about crowd funding. What it is, how it works, and how to successfully create a crowd funding campaign for your product.
Content Marketing 101In today's broadcast, Tommy Walker explains everything there is to know about content marketing. What is content marketing? Simply put: it's content with a purpose (and that purpose is to elicit one of 4 responses - see below). As Tommy explains, every time you interact with a piece of content, it’s a transaction. If you're reading this blog post right now, you're exchanging your time and attention for information from me. All content works this way (from youtube to books to live music), but unless it has a purpose, it's not content marketing.
The 4 types (and purposes) for content:Each of these types of content has a purpose - to get a reader to take action. If you're interested in finding out how to use each of these types of content, or why they work, listen to the podcast (it's definitely worth your time).
About Tommy WalkerTommy Walker is an online marketing strategist, creator of the marketing video series “Inside The Mind” and the producer of the online video roundtable interview series “The Mindfire Chats.” Tommy started his journey in the online marketing world in 2005. Since 2009, Tommy’s been consulting full time for small businesses. Tommy has done a number of remarkable things in the online world, from reinventing the way people learn about marketing (via his “Inside The Mind” educational video series), to producing the free, popular and fast growing “The Mindfire Chats” where experts and industry professionals come together to discuss everything and anything marketing related. For more information about Tommy Walker, check out his website: http://tommy.ismy.name/
What we Talk About in Broadcast 10:Chris Brogan (grow bigger ears)
ITT 178: Million Dollar Launches Like a Boss with Roland Frasier
ITT 177: Leveraging Meetup for Your Business with Connie Ward
ITT 176: Conversational Copywriting with Nick Usborne
ITT 175: The 80/20 of Video Presentation with Michele Moreno
ITT 174: Bootstrapping a LinkedIn Agency with AJ Wilcox
ITT 173: Generate Traffic, Leads, and Sales by Hosting a Contest with Travis Ketchum
ITT 172: Why You Need Someone Else to Manage Your Inbox
ITT 171: Starting a Member-Owned Cooperative Online with Barth Getto
ITT 170: Grow Your Business Faster by Leveraging Friends of Friends with David Burkus
ITT 169: Behind the Scenes of a Million Dollar YouTube Business
ITT 168: How to Live Big with Ajit Nawalkha
ITT 167: How to Close More Clients with Michael Zipursky
ITT 166: How to Start and Grow a Profitable Podcast with Jordan Harbinger
ITT 165: This is Marketing with Seth Godin
ITT 164: How to Make $30,000 per Month Publishing Kindle Books with Steve Scott
ITT 163: How to Scale by Solving Bigger Problems with Jeff Cohen
ITT 162: Experiencifying Your Online Courses with Marisa Murgatroyd
ITT 161: From Employed to Entrepreneur with Kayla Hollatz
ITT 160: $75,000 in 7 Days (Launch Case Study) with Cary Richards
ITT 159: Digital Book Burning with Roosh V
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