Jordan Peck and Sara Strauss give expert tips on how a retailer can build a promotional, advertising and social media calendar by capitalizing on initiatives that manufacturers are involved in and materials that brands can provide. Jordan Peck is the COO and Sara Strauss is the director of marketing for Brevani/Color Merchants a leading supplier of wholesale diamond and gemstone jewelry founded in 1987.
Piercing & Zapping Parties 101
The Rising Popularity in Colored Gemstones
Lighting is Essential to a Successful Jewelry Store
Programed For Success - Making Vendor Programs Work for You
Top 5 Ways to Get More ROI From Your Internet Marketing
What Do They Want? The Evolving Consumer
Russian Sanctions Update - August 2022
Store Design - Your Crucial First Impression
Silver Streak - Why Sales of Silver Jewelry are Growing
Your Brand as Archetype
Personalization & Customization of Engagement Rings
Is Doing Good - Good For Business?
Outsource Your Ecommerce
Lab Grown Diamonds: What a Retailer Needs to Know
Jewelry as Activism
Sustainability and The Consumer
State of The Lab-Grown Diamond Market
Six Ways to Invest for Online Success
Navigating E-Commerce - 3 Critical Areas that Make or Break Your Business
Color Rush
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