If you have a large database of prospects; are you managing your list properly in order to target relevent content to specific segments that drive more quality leads? My guest today is one of the most influential B2B marketers in the country, Ruth Stevens.
Together we discuss the importance of a clean database, how to segment your database for marketing outreach. A review of 3rd party data sources, intent marketing options, and general database marketing best practices.
Ruth Stevens consults on customer acquisition and retention, specializing in business-to-business markets. She also teaches marketing at business schools in the U.S. and abroad. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results. Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University. Her website is RuthStevens.com
I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories.
Martech, Data, and Strategy. Using Analytics to drive revenue growth for B2B
Lead Nurturing Content Strategy with Marketing Automation
Content Syndication: Driving Targeted Leads Across the Web.
eCommerce Business Strategies: Revenue Lift or Shift?
Website Revenue Optimization for B2B. More than Conversion Optimization!
Why and How a Fractional CMO can Grow Your Business & Revenue
Content Curation & Content Sharing Strategy. For Marketing. For Sales. For Leads
Managing & Optimizing Marketing Campaign ROI. Forget the Spreadsheets (:
Know what a Sending Platform Is? Engage with Prospects with Automated Direct Mail
Lead Generation Now. The Zero Moment of Truth. Emerge Stronger.
Making sense on TV Media Buying: OTT, Connected TV, Addressable, and more. A good primer on the options.
App Marketing Strategies. What You Need to Know to Grow Your App.
Revenue Enablement and Marketing Accountability. What You Need to Know Now.
Intent Data in B2B Marketing. Target Companies Most Interested in You.
Marketing Technology strategies. How does your firm's Martech stack up?
An Overview of Sales Enablement Tools and How They Help Grow Sales
How to Maximize ROI & Revenue Generation with Marketing Mix Modeling
Getting the Most out of your Marketing Automation Platform to Build More Revenue
Email Marketing and Sales Automation; Driving Engagement via Email
Is It Time to Rebrand? Setting the Stage for a New Brand Story.
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips