The Passle Podcast - CMO Series
Business:Marketing
Welcome to a milestone episode of the CMO Series Podcast. We're pulling out all the stops to celebrate our 100th episode by taking a look back at our favourite moments as well as a sneak peek into the future of professional services marketing and business development.
I'm thrilled to be joined by Yasmin Zand, as we embark on a journey through the realm of modern marketing. We'll uncover the fascinating world of the composable approach to website architecture and explore the remarkable ways AI can supercharge your content marketing efforts. Plus, we'll share invaluable insights gleaned from our incredible guests, who spilled their secrets on successful law firm rebranding, building enterprise-scale websites, and forging a digital-first strategy.
A big thank you to our guests, including Julie Stott, CMO at Travers Smith, Mary-Anne Russell, Global Managing Director of Marketing & Sales Enablement at AMS, Crossley Sanford, Managing Director at Ankura and Barney O’Kelly, UK Marketing Director at AlixPartners who left us awestruck at CMO Series Live in London. And heartfelt thanks to all the guests who have made the CMO Series the success it is today. Get ready for more amazing spotlights over the course of the next 100 episodes!
Episode 114 - Maggie Watkins on Leveraging Client Feedback: Lessons From Outside The Legal Industry
Episode 113 - Will Brewster of Clyde & Co on The Journey Of A Law Firm Merger Through a Communications Lens
Episode 112 - Ashley Horne of Womble Bond Dickinson on Taking a Campaign Approach to Legal Content Marketing
Establishing Meaningful Connections: A Sneak Peek at LMA MidWest ‘23
Episode 110 - Delivering successful research projects: What legal marketers need to know
Episode 109 - Alison Janzen of Torkin Manes on Building an Integrated Approach to Content Marketing
Episode 108 - Deborah Ruffins of Perkins Coie on the Lead-to-Work Revenue Mindset
Episode 107 - Shade Vaughn of Akin on The Role of Changemaker for Legal CMOs: Driving Actual Change
Episode 106 - Jennifer Becker of Marshall Dennehey on keeping busy lawyers engaged in business development
Episode 105 - Megan Senese of Stage on taking a client-first approach to legal business development
Episode 104 - Andrea Burke of WilmerHale on Charting your Career Progression in Legal Marketing
Episode 103 - Áine Bryn of Marsh McLennan on Demonstrating the Strategic Credibility of the Marketing Function
Episode 102 - Michelle Murray on Key Client Programs: What Your Firm Needs to Know
Episode 101 - Drinking from the firehose: Sarah Kempsey of Montgomery McCracken on the first 12 months as a new CMO
Episode 99 - Behind the scenes of a legal rebrand with Erica Roman of Cole Schotz
CMO Series REPRESENTS - Born This Way: Roy Sexton of Clark Hill on Inclusion, Community and the Role of Leadership
Episode 98 - Suzie Williams of McMillan on The Client Experience & Differentiating the Firm’s Brand
Episode 97 - Jennifer O’Donnell of Segal McCambridge on Walking in the Shoes of a New Legal CMO
Episode 96 - Mariana Loose of Alston and Bird on The Intersection and Positioning of Marketing and Business Development within a Law Firm
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