The Passle Podcast - CMO Series
Business:Marketing
Episode 38 - Paula Zirinsky of Structura Strategy Group on clients, romance and where law firms can up their engagement game
Legal marketing is different from any other industry, there are unique challenges and constraints that you don't find anywhere else. With that being said, there are a lot of lessons law firms can learn from outside of legal. One area to apply those lessons will be the top of nearly every managing partner's priority list - client engagement.
To dive into this further, Ed Lovatt is lucky to welcome Paula Zirinsky to the CMO series, former global CMO and Co-founder and Chief Strategist at Structura Strategy Group. Paula shares her experience and insight on how to take client engagement to the next level.
Together, Ed and Paula explore:
A full transcript of this episode is available at passle.net
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