I recently had the pleasure of being interviewed for Authority Magazine’s series about how to create a trusted, believable, and beloved brand. (Also: can we take a moment to acknowledge that for all of about ten minutes I got to share screen real-estate with Seth Godin?!)
So in case you missed it, or you prefer to listen rather than read, I’ve recorded it and turned it into this podcast episode!
I’m not gonna lie, this is going to feel a bit weird, because I’ll be pretending to be both the interviewer and the interviewee. But here we go!
TL;DR — episode links:
People + brands mentioned in the episode:
You're invited to the Brand values, not bland values! roundtable
Creating a positive + profitable community culture w/ Jennifer Battle
Celebrate being a slow-motion success story w/ Laura Robinson
Don't be intimidated by Linkedin w/ Petra Fisher
Branding vs. design vs. marketing — a quick guide
Niching from within w/ Rachael Cumberland-Dodd
Human is the only move left w/ Rachel Allen
Real is rare: let's reclaim authenticity
Are you building a shallow brand?
The importance of a human approach to branding in 2023 and beyond
Strategy first: why foundations matter w/ Kelsey Gilbert-Kreiling
OMG! It's a rebrand!
The Brand values, not bland values experience w/ Stephanie Graham
Stand out by being yourself w/ Maddie Peschong
The building blocks of trust
Position yourself as a pioneer — even as an introvert w/ Suzi Gray
You can't rush quality
Brand it! spotlight with Lynn Dutrow
Email Mastery - relationship-building emails that power your business growth w/ Eman Ismail
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