You can’t rush quality.
In this episode, I talk about the current obsession with instant gratification, and why it’s not a great approach to take when building a brand.
I see it all the time, across all industries: people are chasing after results, and they want them NOW. “I need a full rebrand, and a full visual identity system, and some branded templates — and I need it ready to go in three weeks!”
When did we get so impatient?!
It’s a bit of a rant, this. But I just want to be a counterweight to the fast-paced hamster wheel, and advocate for a return to seeing time as a creator of value.
Whether you’re new to business and this is your first time building a brand from scratch, or you’re a seasoned business owner who was seduced by the thought of instant gratification and later realised that you rushed past all the good parts in the process: this episode is for you.
Links:
You're invited to the Brand values, not bland values! roundtable
Creating a positive + profitable community culture w/ Jennifer Battle
Celebrate being a slow-motion success story w/ Laura Robinson
My Authority Magazine interview!
Don't be intimidated by Linkedin w/ Petra Fisher
Branding vs. design vs. marketing — a quick guide
Niching from within w/ Rachael Cumberland-Dodd
Human is the only move left w/ Rachel Allen
Real is rare: let's reclaim authenticity
Are you building a shallow brand?
The importance of a human approach to branding in 2023 and beyond
Strategy first: why foundations matter w/ Kelsey Gilbert-Kreiling
OMG! It's a rebrand!
The Brand values, not bland values experience w/ Stephanie Graham
Stand out by being yourself w/ Maddie Peschong
The building blocks of trust
Position yourself as a pioneer — even as an introvert w/ Suzi Gray
Brand it! spotlight with Lynn Dutrow
Email Mastery - relationship-building emails that power your business growth w/ Eman Ismail
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The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
Habits and Hustle