OK, so this is exciting! And terrifying. But mostly exciting. When you're a brand designer, one of the hardest damn things in the whole world is working on your own brand! And yet, that is exactly what I've been doing for the past few months.
I'm 42 today, and this is my gift to myself: a bolder, braver, and more edgy iteration of my brand. I'll be rolling it out across all my platforms and collateral over the coming month or so, starting with my evergreen Instagram grid, the most important parts of my website and my podcast.
You'll recognise some familiar things, like two of my brand colours and one of my brand fonts (and me, I'm not going anywhere) — but there are also some quite radical changes, like a new and quirky feature font that is also used for the logotype. My yellow accent colour is sharper, and I've added a darker teal for better visibility and contrast against white backgrounds. Overall, it's a more attention-grabbing brand identity that aligns better with my brand values — and my depleting levels of fucks left to give.
To hear more about the rebrand and why it came about, tune into this week's podcast episode!
TL;DR — episode links:
You're invited to the Brand values, not bland values! roundtable
Creating a positive + profitable community culture w/ Jennifer Battle
Celebrate being a slow-motion success story w/ Laura Robinson
My Authority Magazine interview!
Don't be intimidated by Linkedin w/ Petra Fisher
Branding vs. design vs. marketing — a quick guide
Niching from within w/ Rachael Cumberland-Dodd
Human is the only move left w/ Rachel Allen
Real is rare: let's reclaim authenticity
Are you building a shallow brand?
The importance of a human approach to branding in 2023 and beyond
Strategy first: why foundations matter w/ Kelsey Gilbert-Kreiling
The Brand values, not bland values experience w/ Stephanie Graham
Stand out by being yourself w/ Maddie Peschong
The building blocks of trust
Position yourself as a pioneer — even as an introvert w/ Suzi Gray
You can't rush quality
Brand it! spotlight with Lynn Dutrow
Email Mastery - relationship-building emails that power your business growth w/ Eman Ismail
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Money Mondays