A bit of a rare occurrence today: I don’t often have a guest return to the podcast for a second interview. In fact, I think it’s only happened once before!
But when my friend Petra Fisher messaged me to say basically:
“Hey, I had a ball when I was a guest last time — my focus has shifted a bit now and I talk even more about values and purpose, would you have me back for a second round as YOU seem to be going more and more in that direction as well?”
...I needed all of two seconds to ponder on this before I answered HECK yeah, I'd love to have you back on the show!
Let me introduce you to Petra: A “cranky old fuddy-duddy who claims to know shitloads about Linkedin” — those are her words, not mine! It’s how her Linkedin bio starts.
You can probably already tell that Petra is a LinkedIn trainer with a twist. She's not really fussed about pleasing the algorithm. Instead, she shows you how to attract your dream clients: those who match your values, personality & fees!
Oh yes, my cuppa tea indeed! Which is perfect, since the one thing Petra does every day, all day, is drink tea. It’s brilliant really, she’s made her tea-drinking part of her brand — and a very memorable part too. Pure genius, if you ask me! Petra doesn’t work as hard as she would like, as she often ends up stuck under the cat, and given the housing shortage, she’s not holding her breath for the young adult daughter to move out, so she made sure her online business allows her to travel and work instead.
Intrigued? Grab a cuppa and join me as I welcome Petra back for a chat about how to stop being intimidated by Linkedin, and instead make it enjoyable and profitable.
TL;DR — episode links:
You're invited to the Brand values, not bland values! roundtable
Creating a positive + profitable community culture w/ Jennifer Battle
Celebrate being a slow-motion success story w/ Laura Robinson
My Authority Magazine interview!
Branding vs. design vs. marketing — a quick guide
Niching from within w/ Rachael Cumberland-Dodd
Human is the only move left w/ Rachel Allen
Real is rare: let's reclaim authenticity
Are you building a shallow brand?
The importance of a human approach to branding in 2023 and beyond
Strategy first: why foundations matter w/ Kelsey Gilbert-Kreiling
OMG! It's a rebrand!
The Brand values, not bland values experience w/ Stephanie Graham
Stand out by being yourself w/ Maddie Peschong
The building blocks of trust
Position yourself as a pioneer — even as an introvert w/ Suzi Gray
You can't rush quality
Brand it! spotlight with Lynn Dutrow
Email Mastery - relationship-building emails that power your business growth w/ Eman Ismail
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The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
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The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
Habits and Hustle