—Oh, you’re so creative, can you just whip up this [pretty design] for me?
—If you can just play around with some sketches, it probably won’t take you long!
—You work in marketing, right?
—I need someone to draw this for me, and I know you’re into artsy stuff so…
The other day, as I was chatting with a potential client, it dawned on me that; to someone who isn’t in my line of business; branding, design, and marketing, even art — anything labelled “creative industry” really — might all seem like one big, slightly confusing, mess.
Business strategy, brand strategy, brand identity, brand design, and marketing are all important components of a successful business. We all know that. And while they are related, each of these elements has a unique purpose and plays a distinct role in building your business.
So I thought: let me record a super quick guide to help you understand how these disciplines are connected, where they sit in relation to each other, and which of them I can actually help you with.
TL;DR — episode links:
You're invited to the Brand values, not bland values! roundtable
Creating a positive + profitable community culture w/ Jennifer Battle
Celebrate being a slow-motion success story w/ Laura Robinson
My Authority Magazine interview!
Don't be intimidated by Linkedin w/ Petra Fisher
Niching from within w/ Rachael Cumberland-Dodd
Human is the only move left w/ Rachel Allen
Real is rare: let's reclaim authenticity
Are you building a shallow brand?
The importance of a human approach to branding in 2023 and beyond
Strategy first: why foundations matter w/ Kelsey Gilbert-Kreiling
OMG! It's a rebrand!
The Brand values, not bland values experience w/ Stephanie Graham
Stand out by being yourself w/ Maddie Peschong
The building blocks of trust
Position yourself as a pioneer — even as an introvert w/ Suzi Gray
You can't rush quality
Brand it! spotlight with Lynn Dutrow
Email Mastery - relationship-building emails that power your business growth w/ Eman Ismail
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
Habits and Hustle