1 Day Elite Account Executive Accelerator
Dublin, Ireland on May 22nd, 2024
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_________________________________ TakeawaysSummary
In this episode of the Surf and Sales podcast, Scott and Richard interview Paul Caffrey, author of 'The Work Before the Work.' They discuss the importance of professional preparation in sales and how it can lead to better results. Paul shares his experience working in sales and coaching sales teams, as well as his decision to start his own business. They also touch on the topic of securing speaking engagements and combining personal passions with professional pursuits.
In this conversation, Paul Caffrey and Scott Leese discuss the challenges of starting a business and offer advice on how to navigate them. They talk about the initial success that comes from working with friends and family, but also the need to find new business and the potential for failure. They emphasize the importance of building a pipeline of clients and networking to find new opportunities. They also discuss the need for founders to focus on solving customer pain points and the importance of having users before trying to sell a product. Overall, the conversation provides valuable insights for entrepreneurs and sales professionals.
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