My guest today is a pioneer in the plant-based sector with over 30 years of experience. In 1994, Rey founded the Alternative Baking Company, one of the first vegan cookie brands on the market, which generated $1 million in sales in 1995. In 1997, he founded Sun Flour Baking Co. to create new flavours, tastes, textures, and nutrition products with a longer shelf life and higher profit margins.
Sun Flour Baking produces raw and baked gluten-free cookies free of animal products. It also provides co packing, product development, consulting, testing, nutrition facts, graphic design, and wrapping in small batches. Clients include Continental Airlines, Sodexo Marriott Food Service, and Whole Foods. The company supports Farm Sanctuary, the American Society for Prevention of Cruelty to Animals (ASPCA), and In Defense of Animals (IDA).
Rey owned Garden to Grill, a vegan restaurant, for five years. With extensive knowledge across the entire product life cycle, he is an experienced formulator within the industry, has designed three facilities, and has sold millions of vegan cookies, keeping eggs and dairy out of the mouths of many. Besides owning five plant-based brands, he has also published two children’s books and is an expert at cannabis infusion for topical and edible products.
NBSV 180: Colleen Patrick-Goudreau on the power of language when we talk about veganism
NBSV 179: Nine vegan travel tips from Brighde Reed of World Vegan Travel
NBSV 178: Champion vegan bodybuilder Geoff Palmer busts omega myths and discusses meat and masculinity
NBSV 177: Sandra Nomoto on 4 ways the animal agriculture industry misleads the public about the healthiness of meat, dairy, and eggs
NBSV 176: Vegan powerlifter Katya Gorbacheva on strength training, challenging societal body ideals, our protein requirements, and more
NBSV 175: Robert Cheeke on his upcoming book, effective forms of animal advocacy, and using our strengths to help animals
NBSV 174: K.I. team member Izzy Katz on nailing chin-ups, and how she’s stayed consistent with strength training for almost a decade
NBSV 173: Computational scientist and ultramarathoner Jeyashree Krishnan on critical thinking, veganism, and making sense of conflicting diet info
NBSV 172: Dr. Anelyse Weiler on workers’ rights, environmental health, veganism, and how we can fight for a more livable world
NBSV 171: Jeremy LaLonde, filmmaker and creator of PB With J, on his health journey (including losing half his body weight), exploring in the kitchen, and maintaining health habits
NBSV 170: Dr. Monica Bhatia on founding a protein-forward bread company, why you might be underestimating your protein needs, and moving from vegetarian to vegan
NBSV 169: Dr. Esther Zeledón discusses veganism, setting goals, cultivating a positive mindset, creating habits, and more
NBSV 168: Radhi Devlukia on mindful and intuitive eating practices, and her new cookbook
NBSV 167: Coach K answers 19 listener questions on veganism, fitness, habits, accordion, and much more
NBSV 166: Film and TV actor Paloma Kwiatkowski on veganism, entering the health and wellness field, and moving to a small town
NBSV 164: Vicky Bond, president of The Humane League, on the myth of “happy hens” in modern farming
NBSV 163: Executive director of Vegan Outreach, Jack Norris, on the nonprofit’s vegan campaigns
NBSV 162: TV host, author, and chef Carolyn Scott on vegan travel (including to the North Pole!)
NBSV 161: 111-time Ironman Todd Crandell of Racing For Recovery on addiction recovery and veganism
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