My guest today is a pioneer in the plant-based sector with over 30 years of experience. In 1994, Rey founded the Alternative Baking Company, one of the first vegan cookie brands on the market, which generated $1 million in sales in 1995. In 1997, he founded Sun Flour Baking Co. to create new flavours, tastes, textures, and nutrition products with a longer shelf life and higher profit margins.
Sun Flour Baking produces raw and baked gluten-free cookies free of animal products. It also provides co packing, product development, consulting, testing, nutrition facts, graphic design, and wrapping in small batches. Clients include Continental Airlines, Sodexo Marriott Food Service, and Whole Foods. The company supports Farm Sanctuary, the American Society for Prevention of Cruelty to Animals (ASPCA), and In Defense of Animals (IDA).
Rey owned Garden to Grill, a vegan restaurant, for five years. With extensive knowledge across the entire product life cycle, he is an experienced formulator within the industry, has designed three facilities, and has sold millions of vegan cookies, keeping eggs and dairy out of the mouths of many. Besides owning five plant-based brands, he has also published two children’s books and is an expert at cannabis infusion for topical and edible products.
NBSV 155: Cynthia Owen on making veganism mainstream, business grants, and her coaching practice
NBSV 154: Dr. Leigh Ettinger on benefits of veganism for pediatric obesity, endurance cycling & more
NBSV 153: Q&A with Coach K and Coach Zoe – fitness, nutrition, and veganism
NBSV 152: Jen Sinkler on the fitness industry and transitioning her work to the environmental field
NBSV 151: Coach K’s birthday, goal-setting, and veganism + strength training fundamentals
NBSV 150: Dr. Laura Fox on a recent Supreme Court decision about animal welfare in California
NBSV 149: Entrepreneur and author Vangile Makwakwa on veganism, money, systems of oppression, & more
NBSV 148: Dr. Scott Lear on the Mediterranean diet, oils, and what Forks Over Knives got wrong
NBSV 147: Jaebien Rosario on pseudoscience, critical thinking, and evidence-based veganism
NBSV 146: Isaias Hernandez of Queer Brown Vegan on environmental vegan activism, education, and more
NBSV 145: Dr. Gregory F. Tague on his book, The Vegan Evolution: Transforming Diets and Agriculture
NBSV 144: Dr. Matthew Nagra on oils: how research was misinterpreted, and what it really shows
NBSV 143: Sports nutrition coach Vic Johnson on plant-based endurance sports, and embracing nutritional grey areas
NBSV 142: Toni Okamoto of Plant-Based on a Budget shares money- and time-saving vegan meal prep tips
NBSV 141: Chef, bakery owner & author Debbie Adler on food allergies, veganism, and her new cookbook
NBSV 140: Ernalee Shannon on why it’s crucial for folks with ADHD to eat vegan, & her work with kids
NBSV 139: One of the world’s top coaches, Dr. John Rusin, on long-term & pain-free strength training
Pros and cons of "Veganuary" [NBSV Advent Calendar Episode #25]
Inspirational quotes from past podcast guests [NBSV Advent Calendar Episode #24]
Can goal-setting be detrimental? [NBSV Advent Calendar Episode #23]
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