SocialMinds - A Social Media Marketing Podcast
Business:Marketing
This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan.
What we learned this episode: saying people don’t care about product-focused posts isn’t true. What today’s guest says, is they don’t care by default. Doesn’t mean you can’t make them. That guest is John Thornton, senior creative at Surreal and ex-SMM & copywriter at Innocent Drinks. Surreal’s product posts and ads make people care - as do Innocent’s. So in this episode, we’re on a mission to find out how the hell John does it. Why do some brands just *get* how to make their product pop, while other brands are in the trenches? Expect to learn where self-awareness trumps ‘story’, why “soft outrage” often equals success, and how you’re probably breaking that promise you made to humanise your brand.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at social.minds@socialchain.com
https://creators.riverside.fm/SocialMindsPodcast
Ep. 074 - Serve Your Purpose: Why Big Brands Are Losing out to Social-First Challengers | Tim Donald
Ep. 073 - SOCIAL IN SIX [002]
Ep. 072 - All About Podcasts: Tricks to Help You Ideate, Grow and Distribute Your Show | Mark Asquith
Ep. 071 - SOCIAL IN SIX [001]
Ep. 070 - That’s a Wrap: What to Expect from Platforms and Brands in 2020 | Theo and Eve
Ep. 069 - Class Issues in Advertising: Is The Industry Doing Enough? | Craig Oldham
Ep. 068 - Playing Facebook’s Game: How to Make the Algorithm Work for You | Hannah Anderson
Ep. 067 - Get Over Yourself: Why Empathetic People Make the Best Marketers | Joe Glover
Ep. 066 - Rally For Reform: Social Media Has Democratised Everything—Besides Democracy | Tristan Hotham
Ep. 065 - The Creative Countdown: Why Instinctive Thinking Births the Best Ideas | Nick Entwistle - One Minute Briefs
Ep. 064 - Breaking Social LIVE: Facebook Is Losing Its Own Competition | Theo & Eve
Ep. 063 - Guarding Against Tech: While Facebook Hungers for Power, We Pay the Price | Alex Hern - The Guardian
Ep. 062 - Breaking America: How We Moved Our UK Agency Stateside | Oliver Yonchev
Ep. 061 - Digital Emancipation: Why The Dark Web Is The Least of Parents’ Worries | Kat Callow
Ep. 060 – Bank of Facebook: The Truth About Libra | Dilen Pattni and Josh Riddett
Ep. 059 - Breaking Social: Why a Solid USP Is the Best Defence Against Facebook | Theo & Eve
Ep. 058 - Front Page News Feed: Is PR Still Relevant in 2019? | Nicki Bannerman
Ep. 057 - Magnetic Marketing: Why You Should Preach to the Converted | Teresa Heath-Wareing
Ep. 056 - Much Ado About Data: Separating the Facts from the Fearmongering
Ep. 055 - Disability Is Diversity: How We Can Fix Representation in Advertising | Marianne Waite
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