SocialMinds - A Social Media Marketing Podcast
Business:Marketing
This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan.
What we learned this episode: saying people don’t care about product-focused posts isn’t true. What today’s guest says, is they don’t care by default. Doesn’t mean you can’t make them. That guest is John Thornton, senior creative at Surreal and ex-SMM & copywriter at Innocent Drinks. Surreal’s product posts and ads make people care - as do Innocent’s. So in this episode, we’re on a mission to find out how the hell John does it. Why do some brands just *get* how to make their product pop, while other brands are in the trenches? Expect to learn where self-awareness trumps ‘story’, why “soft outrage” often equals success, and how you’re probably breaking that promise you made to humanise your brand.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at social.minds@socialchain.com
https://creators.riverside.fm/SocialMindsPodcast
Ep. 194 - SOCIAL IN SIX [057]
Ep. 193 - Social Chain: The Model That Ends the Creative VS Strategy Debate | Jake Thompson, Social Chain
Ep. 192 - SOCIAL IN SIX [056]
Ep. 191 - Meta: The Next Five Years for International Advertisers | Bianca Spada, Meta
Ep. 190 - SOCIAL IN SIX [055]
Ep. 189 - Snap Inc: How Retailers Can Use Snapchat Ads for E-commerce | Samuel Bevan, Snap Inc
Ep. 188 - SOCIAL IN SIX [054]
Ep. 187 - The 2022 Sprout Social Index: Exploring Trends for the UK & Ireland | Cat Anderson, Sprout Social
Ep. 186 - SOCIAL IN SIX [053]
Ep. 185 - Bix on Social: The Online Objective for a Traditional Advertiser | Gareth Turner, Weetabix
Ep. 184 - SOCIAL IN SIX [052]
Ep. 183 - Never Caught Sleeping: Why PUMA Puts Moments Before Products on Social | Abigail Rogers, PUMA Group
Ep. 182 - SOCIAL IN SIX [051]
Ep. 181 - Don’t Fear the Feedback: Why Reviews Are Your Most Neglected Essential | Leah Silverlock, Trustpilot
Ep. 180 - SOCIAL IN SIX [050]
Ep. 179 - Get It Right: How Left-Brained Creative Led to the Decline in Advertising Effectiveness | Orlando Wood - System1 Group, IPA
Ep. 178 - SOCIAL IN SIX [049]
Ep. 177 - Digital Transformation: How to Level up Your Digital Media, Data, and Performance | Jerry Daykin, GSK
Ep. 176 - Answered: Can boosting posts compare to dark ads?
Ep. 175 - SOCIAL IN SIX [048]
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