SocialMinds - A Social Media Marketing Podcast
Business:Marketing
This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan.
What we learned this episode: saying people don’t care about product-focused posts isn’t true. What today’s guest says, is they don’t care by default. Doesn’t mean you can’t make them. That guest is John Thornton, senior creative at Surreal and ex-SMM & copywriter at Innocent Drinks. Surreal’s product posts and ads make people care - as do Innocent’s. So in this episode, we’re on a mission to find out how the hell John does it. Why do some brands just *get* how to make their product pop, while other brands are in the trenches? Expect to learn where self-awareness trumps ‘story’, why “soft outrage” often equals success, and how you’re probably breaking that promise you made to humanise your brand.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at social.minds@socialchain.com
https://creators.riverside.fm/SocialMindsPodcast
Ep. 113 - SOCIAL IN SIX [022]
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Ep. 111 - SOCIAL IN SIX [021]
Ep. 110 - The Last Laugh: Has the Advertising Industry Lost Its Funny Bone? | Dom Boyd, Kantar
Ep. 109 - SOCIAL IN SIX [020]
Ep. 108 - Front Page Ideas: How To Get Adweek’s Attention | David Griner - Adweek
Ep. 107 - SOCIAL IN SIX [019]
Ep. 106 - Make TikToks Not Ads: How Brands Should Leverage the Platform of 2020 | Inam Mahmood and Abi Clarke - TikTok UK
Ep. 105 - SOCIAL IN SIX [018]
Ep. 104 - Watching the World: What YouTube’s Trending Tab Says About Your Audience | Roya Zeitoune - YouTube, Google
Ep. 103 - SOCIAL IN SIX [017]
Ep. 102 - Disordered Tech: Is Social Media Responsible for Preventing Suicide and Self-Harm? | Dr Ysabel Gerrard - Facebook Advisory Board
Ep. 101 - SOCIAL IN SIX [016]
Ep. 100 - Influencing the Future: Why We Have to Future Proof Influencer Marketing Now | Rahul Titus - Ogilvy
Ep. 099 - SOCIAL IN SIX [015]
Ep. 098 - Lockdown Listens: What COVID-19 Quarantines Did to Podcasting | David Hill - Acast, Spotify
Ep. 097 - SOCIAL IN SIX [014]
Ep. 096 - Talk This Way: Why Oatly’s Approach to Tone of Voice Works | Michael Lee - Oatly
Ep. 095 - SOCIAL IN SIX [013]
Ep. 094 - The Cost of Reach: How Paid Social Managers and Platforms are Meeting Demand | Kat Cimetta, Ex-Domino’s
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