SocialMinds - A Social Media Marketing Podcast
Business:Marketing
This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan.
What we learned this episode: saying people don’t care about product-focused posts isn’t true. What today’s guest says, is they don’t care by default. Doesn’t mean you can’t make them. That guest is John Thornton, senior creative at Surreal and ex-SMM & copywriter at Innocent Drinks. Surreal’s product posts and ads make people care - as do Innocent’s. So in this episode, we’re on a mission to find out how the hell John does it. Why do some brands just *get* how to make their product pop, while other brands are in the trenches? Expect to learn where self-awareness trumps ‘story’, why “soft outrage” often equals success, and how you’re probably breaking that promise you made to humanise your brand.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at social.minds@socialchain.com
https://creators.riverside.fm/SocialMindsPodcast
Ep. 173 - Answered: What is the best time frame for a social campaign?
Ep. 172 - SOCIAL IN SIX [047]
Ep. 171 - NFTs Explained: The Tangible Value in Virtual Goods | Zoe Scaman - Bodacious, MCX
Ep. 170 - Answered: What makes a distinctive brand on social?
Ep. 169 - SOCIAL IN SIX [046]
Ep. 168 - Pinterest Predicts: The Trends We’ll See in 2022 | Louise Richardson, Pinterest
Ep. 167 - Goal-Getter Brands: SPORF on What Modern Sports Fans Expect | Greg Rowell, Social Chain Media
Ep. 166 - Beyond NFTs: How Brands Work in the Metaverse
Ep. 165 - SOCIAL IN SIX [045]
Ep. 164 - Don’t Feed the Trolls: A Linguist’s Guide to Navigating Verbal Abuse Online | Claire Hardaker, Lancaster University
Ep. 163 - Answered: Is ROI the best way to measure success?
Ep. 162 - SOCIAL IN SIX [044]
Ep. 161 - Say No To Jargon: How Internal Communication Aids External Success | Daniel Bulteel, TikTok
Ep. 160 - Answered: How do I make my brand seem in-demand?
Ep. 159 - SOCIAL IN SIX [043]
Ep. 158 - We’re Past Hashtag Challenges: Everything a Smart Paid TikTok Strategy Can Do | Roxanne Parker - Social Chain
Ep. 157 - Answered: How should we use data without cookies?
Ep. 156 - SOCIAL IN SIX [042]
Ep. 155 - The Role of Copywriting: When Writing Goes Beyond Words for Brands | Andrew Boulton
Ep. 154 - Answered: How do I make sure my social ads are remembered?
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