SocialMinds - A Social Media Marketing Podcast
Business:Marketing
This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan.
What we learned this episode: saying people don’t care about product-focused posts isn’t true. What today’s guest says, is they don’t care by default. Doesn’t mean you can’t make them. That guest is John Thornton, senior creative at Surreal and ex-SMM & copywriter at Innocent Drinks. Surreal’s product posts and ads make people care - as do Innocent’s. So in this episode, we’re on a mission to find out how the hell John does it. Why do some brands just *get* how to make their product pop, while other brands are in the trenches? Expect to learn where self-awareness trumps ‘story’, why “soft outrage” often equals success, and how you’re probably breaking that promise you made to humanise your brand.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at social.minds@socialchain.com
https://creators.riverside.fm/SocialMindsPodcast
Ep. 134 - SOCIAL IN SIX [032]
Ep. 133 - In Another League: How Esports Is Changing the Game for Social-First Brands | Luke Donovan-King, Guild Esports
Ep. 132 - SOCIAL IN SIX [031]
Ep. 131 - Being Top Dog: How BrewDog Uses Social-First Trends to Inspire New Products | Josh Benge - BrewDog
Ep. 130 - SOCIAL IN SIX [030]
Ep. 129 - Changing The Game: How Adidas Balances Exclusivity With Mass Appeal | Kyle Elliot - Adidas
Ep. 128 - SOCIAL IN SIX [029]
Ep. 127 - Get On Board: Why Brands Shouldn’t Overlook Pinterest | MADE.com, Pinterest
Ep. 126 - SOCIAL IN SIX [028]
Ep. 125 - Survival of the Savviest: How Threatened Retailers and Banks Can Avoid Irrelevance | Ben Lancaster-Nogueira - Deloitte Digital
Ep. 124 - SOCIAL IN SIX [027]
Ep. 123 - Make The Dream Work: How Amazon Prime Video Built A Leading Social Team | Carlo Karim Frem - Amazon Prime Video
Ep. 122 - 2020 Rewind: Theo and Eve’s Top Picks From the Year on Social Minds
Ep. 121 - SOCIAL IN SIX [026]
Ep. 120 - The Best of B2B: Why Data Is The Key To Creating Exciting Campaigns | Jason Maldonado, SurveyMonkey, MailChimp
Ep. 119 - SOCIAL IN SIX [025]
Ep. 118 - Finding Your Funny Bone: Why KFC’s Social Media Marketing Always Hits Headlines | John Hutchings - KFC UK&IRE
Ep. 117 - SOCIAL IN SIX [024]
Ep. 116 - Done With Diversity: How Businesses Should Actually Fight Inequality | Arooj Aftab, Scott Morrison
Ep. 115 - SOCIAL IN SIX [023]
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