SocialMinds - A Social Media Marketing Podcast
Business:Marketing
This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan.
What we learned this episode: saying people don’t care about product-focused posts isn’t true. What today’s guest says, is they don’t care by default. Doesn’t mean you can’t make them. That guest is John Thornton, senior creative at Surreal and ex-SMM & copywriter at Innocent Drinks. Surreal’s product posts and ads make people care - as do Innocent’s. So in this episode, we’re on a mission to find out how the hell John does it. Why do some brands just *get* how to make their product pop, while other brands are in the trenches? Expect to learn where self-awareness trumps ‘story’, why “soft outrage” often equals success, and how you’re probably breaking that promise you made to humanise your brand.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at social.minds@socialchain.com
https://creators.riverside.fm/SocialMindsPodcast
Ep. 153 - SOCIAL IN SIX [041]
Ep. 152 - Answered: How Do I Sell My Ideas Internally?
Ep. 151 - What Creators Want: How to Collaborate With Talent in 2021 | Meridith Rojas - Logitech
The Social Minds podcast returns
Ep. 150 - SOCIAL IN SIX [040]
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Ep. 148 - SOCIAL IN SIX [039]
Ep. 147 - Inspiration, Delivered: How Deliveroo Creates Mass Appeal at a Hyper-Local Level | Sophie Headlam, Deliveroo
Ep. 146 - SOCIAL IN SIX [038]
Ep. 145 - Entering Hypnopolis: Inside BMW’s Award-winning Fictional Podcast | Cora Güntert (BMW) & Benjamin Bruno
Ep. 144 - SOCIAL IN SIX [037]
Ep. 143 - Stand at Attention: Why the British Army Needs to Be Active On Social Media | Alex Schillemore & Sarah Hiorns, British Army
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Ep. 139 - Always On Social: How To Craft A Sustainable BAU Strategy | Monica Hu, Twitch
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Ep. 137 - We-Centric Social: How Online Communities Are Shaping Consumer Behaviour | Jack Koch, Reddit
Ep. 136 - SOCIAL IN SIX [033]
Ep. 135 - Promotion Material: Why Netflix Wins At Audience-First Marketing | Alexa Diaz, Netflix
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