Just like the proverbial tree in the forest, is your brilliant content even brilliant if nobody hears it? On this episode, we're going to pick our Indiepod Legends' brains about all things promotion, growth, and marketing.
Obviously, social media can play a big part in this, and we're going to hear about what platforms and strategies have worked well for some of our creators (as well as which ones haven't!). But social media is only one aspect of podcast marketing, and you don't even need to use it at all if you don't want to.
SEO (Search Engine Optimisation) is the ultimate low-hanging fruit of podcast growth because it lets your listeners find and come to you in their own time and on their own terms.
Creating special or unique content alongside your usual episodes is another growth strategy that's yielded great results for some of our podcasters, and we're going to hear some tips for replicating that, too.
Another recurring strategy in this episode is collaboration. Being on or working with other podcasts is a proven way to build your audience. As Andrea puts it, "People who listen to podcasts listen to podcasts". Some useful tools for finding other podcasters to link up with are Podchaser, Rephonic, and Tink Media. And here are some tips on how to get booked as a guest on a podcast.
Getting to know Colin Gray
How to Name your Podcast & Title Episodes: Podcast Copywriting with Liston Witherill | S4E6
Storytelling Techniques for Podcasting: Dan Feld on Great Narratives
Podcast Presentation Skills: Being an Engaging Presenter with John Colley
How to Interview for Podcasting | With Radio Pro, Matt Young
Podcast Planning & Logistics with John Lee Dumas
Launching a Podcast: Designing Your Podcasting Strategy, from Audience to Aims
Monetising Your Podcast Content with WordPress
Creating a Community for Your Podcast in WordPress with bbPress
Benefit from Errors with a Custom 404 Page on Your Podcast Website
Keeping Your Podcasting Website Secure: WordPress Security Essentials
Using SpeakPipe to Engage your Podcasting Audience & Source Content
Getting Social on Your Podcasting Website: Social Sharing with Shareaholic
Podcast Affiliate Marketing: WordPress Plugins to Make Amazon Easy
Creating an Attention Grabbing Email Optin Box in WordPress | PodCraft S3E13
Why You Need a Mailing List for Your Podcast & How to do it
Creating Compelling Calls to Action on Your Podcasting Website
Creating Better Podcast Episode Navigation: List Category Plugin
Contact Pages & 101 Other Uses for Forms Plugins for Podcasting
Analytics and SEO for Your WordPress Podcasting Website
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
The Podcraft™ Podcast Archives - The Podcast Host
Audio Drama Production Podcast
Mountain Bikes Apart: Mountain Biking Chat All Year Round
Mountain Bikes Apart: Mountain Biking Chat All Year Round