Just like the proverbial tree in the forest, is your brilliant content even brilliant if nobody hears it? On this episode, we're going to pick our Indiepod Legends' brains about all things promotion, growth, and marketing.
Obviously, social media can play a big part in this, and we're going to hear about what platforms and strategies have worked well for some of our creators (as well as which ones haven't!). But social media is only one aspect of podcast marketing, and you don't even need to use it at all if you don't want to.
SEO (Search Engine Optimisation) is the ultimate low-hanging fruit of podcast growth because it lets your listeners find and come to you in their own time and on their own terms.
Creating special or unique content alongside your usual episodes is another growth strategy that's yielded great results for some of our podcasters, and we're going to hear some tips for replicating that, too.
Another recurring strategy in this episode is collaboration. Being on or working with other podcasts is a proven way to build your audience. As Andrea puts it, "People who listen to podcasts listen to podcasts". Some useful tools for finding other podcasters to link up with are Podchaser, Rephonic, and Tink Media. And here are some tips on how to get booked as a guest on a podcast.
What Has Changed in Podcasting? How Does It Affect the Average Podcaster?
Create Shareable Clips With Audiograms | PodCraft 1312
Why Overcast Is One of the Best Places to Advertise Your Podcast | PodCraft 1311
Market Your Podcast With an Ebook | PodCraft 1310
Finding New Listeners at the Bottom of a Pint Glass | PodCraft 1309
How to Get Your Show Featured on Apple Podcasts | PodCraft 1308
Diverse Content & Visibility Through Vox-Pops | PodCraft 1307
Promoting Your Podcast With a Montage Episode | PodCraft 1306
Engaging in an Online Community | PodCraft 1305
Being Found Through Question Research | PodCraft 1304
Creating a Local Podcasters Group | PodCraft 1303
Growing Your Audience by Running a Listener Survey | PodCraft 1302
Using Calls to Action to Grow Your Audience | PodCraft 1301
Resources & next steps for the Content Stacking series
Getting Series-ous: How Seasons Can Reduce the Work & Maximise your Growth
How to Create a Content Stack in Minimum Time, with Maximum Impact
The Content Stack: How Podcasting, Blogging & Video work Together to Build Reach & Grow Faster
How to Run a Great Online Call! | Remote Work #3
How to Prepare for an Online Call to Keep it Slick & Successful | Remote Work #2
Best Software, Equipment & Setup for Remote Work Meetings & Calls | Remote Work #1
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