Just like the proverbial tree in the forest, is your brilliant content even brilliant if nobody hears it? On this episode, we're going to pick our Indiepod Legends' brains about all things promotion, growth, and marketing.
Obviously, social media can play a big part in this, and we're going to hear about what platforms and strategies have worked well for some of our creators (as well as which ones haven't!). But social media is only one aspect of podcast marketing, and you don't even need to use it at all if you don't want to.
SEO (Search Engine Optimisation) is the ultimate low-hanging fruit of podcast growth because it lets your listeners find and come to you in their own time and on their own terms.
Creating special or unique content alongside your usual episodes is another growth strategy that's yielded great results for some of our podcasters, and we're going to hear some tips for replicating that, too.
Another recurring strategy in this episode is collaboration. Being on or working with other podcasts is a proven way to build your audience. As Andrea puts it, "People who listen to podcasts listen to podcasts". Some useful tools for finding other podcasters to link up with are Podchaser, Rephonic, and Tink Media. And here are some tips on how to get booked as a guest on a podcast.
How Do I Choose a Topic? Podcraft S7E04
Is Batching A Good Idea For New Podcasters? S7E03
How Do I Measure Engagement? Podcraft S7E02
How Do I Research Guests? Podcraft S7E01
How to Present a Perfectly Scripted Podcast | Podcraft Podcast S6E6
6 Tools for Podcast Planning Perfection | Podcraft Podcast S6E5
Hooks, Taglines and the Power of Words | Podcraft Podcast S6E4
How to Inject Personality into your Podcast Script | Podcraft Podcast S6E3
The Power of Narrative Flow in your Podcast | Podcraft Podcast S6E2
The Art of Creating an Invisible Podcast Script | Podcraft Podcast S6E1
That’s All For Series 5. What Next?
How to Crowdfund a Podcast | Podcraft Podcast S5E7
Monetising your Podcast by Selling the Show Itself | Podcraft Podcast S5E6
Ten Years of Podcasting, with Andy White
Monetising a Podcast Through Donations & Patreon | Podcraft S5E5
Podcast Sponsorship & Advertising: How Does it Work?
Selling a Product or Service Through Podcasting | Podcraft Podcast S5E3
Monetising your Podcast through Affiliate Marketing | S5E02 Podcraft Podcast
How Can You Make Money with Your Podcast? |Podcraft Podcast S5E1
Farewell to Series 4 & Plans for PodCraft in 2015
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