Just like the proverbial tree in the forest, is your brilliant content even brilliant if nobody hears it? On this episode, we're going to pick our Indiepod Legends' brains about all things promotion, growth, and marketing.
Obviously, social media can play a big part in this, and we're going to hear about what platforms and strategies have worked well for some of our creators (as well as which ones haven't!). But social media is only one aspect of podcast marketing, and you don't even need to use it at all if you don't want to.
SEO (Search Engine Optimisation) is the ultimate low-hanging fruit of podcast growth because it lets your listeners find and come to you in their own time and on their own terms.
Creating special or unique content alongside your usual episodes is another growth strategy that's yielded great results for some of our podcasters, and we're going to hear some tips for replicating that, too.
Another recurring strategy in this episode is collaboration. Being on or working with other podcasts is a proven way to build your audience. As Andrea puts it, "People who listen to podcasts listen to podcasts". Some useful tools for finding other podcasters to link up with are Podchaser, Rephonic, and Tink Media. And here are some tips on how to get booked as a guest on a podcast.
Best Tools for Creating Short Podcast Clips & Micro Content
3 Actionable Podcast Growth Tips
How Do I Turn Listeners Into Followers, Subscribers, & Supporters?
How Do I Get Analytics for Potential Advertisers?
How to Optimise Your Podcast’s Outline & Theme
Making Best Use of a Break Between Seasons
Where Should I Place Ads in My Podcast Episodes?
The Low-Hanging Fruits of Growing Your Audience
How do you measure podcast success? And do you need to know about bitrates or loudness? Part Two of Two
537 podcasters told us what they care about (and don't) - here's the data: Part One of Two
Choosing a Format for Your Podcast: Pocket-Sized Podcasting
Niches & Narrow Podcast Topics: Pocket-Sized Podcasting
Why Should They Listen? Pocket-Sized Podcasting
Who is Your Podcast For? Pocket-Sized Podcasting
Why Are You Doing a Podcast? Pocket-Sized Podcasting
How to Make a Daily Podcast
A Brands-Eye View of the Podcasting Industry, & Podcast Episode Swaps
What Moves the Needle When It Comes to Planning & Running a Podcast?
Can You Take Care of a Baby AND a Podcast? Podcasting & Parenting
What Has Changed in Podcasting? How Does It Affect the Average Podcaster?
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
The Podcraft™ Podcast Archives - The Podcast Host
Audio Drama Production Podcast
Mountain Bikes Apart: Mountain Biking Chat All Year Round
Mountain Bikes Apart: Mountain Biking Chat All Year Round