Just like the proverbial tree in the forest, is your brilliant content even brilliant if nobody hears it? On this episode, we're going to pick our Indiepod Legends' brains about all things promotion, growth, and marketing.
Obviously, social media can play a big part in this, and we're going to hear about what platforms and strategies have worked well for some of our creators (as well as which ones haven't!). But social media is only one aspect of podcast marketing, and you don't even need to use it at all if you don't want to.
SEO (Search Engine Optimisation) is the ultimate low-hanging fruit of podcast growth because it lets your listeners find and come to you in their own time and on their own terms.
Creating special or unique content alongside your usual episodes is another growth strategy that's yielded great results for some of our podcasters, and we're going to hear some tips for replicating that, too.
Another recurring strategy in this episode is collaboration. Being on or working with other podcasts is a proven way to build your audience. As Andrea puts it, "People who listen to podcasts listen to podcasts". Some useful tools for finding other podcasters to link up with are Podchaser, Rephonic, and Tink Media. And here are some tips on how to get booked as a guest on a podcast.
How to Brand a Business Podcast: Personal vs Company Branding with Chris Ducker | Podcraft
How do I Find My Voice? | Podcraft S8E04
Brett McKay from Art of Manliness on Growing a 1M+ Podcast | Podcraft S8E03
iTunes Reviews, New & Noteworthy | Podcraft S8E02
Do I Need a Media Host? Podcraft S8E01
How to Do Sponsored Content in a Niche Market with Tom Evans from The Zone Show | Podcast Case Studies
Over 500 Episodes, with Paul Kemp of The App Guy Podcast | Podcast Case Studies
How to Book Great Guests, with Thor Holt of the Write With Courage! Podcast | Podcast Case Studies
Having a Startup Mentality, with Adam Callow of StartUp Diary | Podcast Case Studies
The Knitting Example, with Jo Milmine of the Shinybees Podcast | Podcast Case Studies
Podcast Apps & Discoverability, with Beau York of Satchel | Podcast Case Studies
Monetisation and Growth, with Jon Butt of Marketing For Owners| Podcast Case Studies
I’ve run out of topics to cover | Podcraft S7E12
How do I convince someone to start a podcast? Podcraft S7E11
How Many Episodes Do I Need To Launch a Podcast? Podcraft S7E10
What If My Target Audience Isn’t Technical? Podcraft S7E09
What If I Need To Take A Break From My Podcast? Podcraft S7E08
What Should I Have On My Podcast Website? Podcraft S7E07
How Do I Approach Potential Advertisers & Sponsors? Podcraft S7E06
What’s the Best Setup for Face to Face Interviews? Podcraft S7E05
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