Just like the proverbial tree in the forest, is your brilliant content even brilliant if nobody hears it? On this episode, we're going to pick our Indiepod Legends' brains about all things promotion, growth, and marketing.
Obviously, social media can play a big part in this, and we're going to hear about what platforms and strategies have worked well for some of our creators (as well as which ones haven't!). But social media is only one aspect of podcast marketing, and you don't even need to use it at all if you don't want to.
SEO (Search Engine Optimisation) is the ultimate low-hanging fruit of podcast growth because it lets your listeners find and come to you in their own time and on their own terms.
Creating special or unique content alongside your usual episodes is another growth strategy that's yielded great results for some of our podcasters, and we're going to hear some tips for replicating that, too.
Another recurring strategy in this episode is collaboration. Being on or working with other podcasts is a proven way to build your audience. As Andrea puts it, "People who listen to podcasts listen to podcasts". Some useful tools for finding other podcasters to link up with are Podchaser, Rephonic, and Tink Media. And here are some tips on how to get booked as a guest on a podcast.
Using Music & SFX in Highly-Produced Podcasts | Podcraft 906
Doing Interviews for Highly-Produced Podcasts | Podcraft 905
Recording & Equipment for Highly-Produced Podcasts | Podcraft 904
Scripting & Planning Highly-Produced Podcasts | Podcraft 903
Structure & Framework of a Highly-Produced Podcast | Podcraft 902
Creating Highly-Produced Podcasts | Podcraft 901
What If My Topic Is Dry? | Podcraft 817
How to Spread the Word & Convert Listeners in Non-Podcasting Niche | Podcraft 816
Monetizing a Local Podcast | Podcraft Episode 815
Podcasting Law: Stay Legal & Protect Your Brand | Podcraft 814
Why You Don’t Need 20 Episodes to Launch a Podcast | Podcraft 813
Introducing the Hostile Worlds Podcast
Live Shows: How to Broadcast Your Podcast | Podcraft 812
How to Find a Fault in your Podcast Setup or Equipment | Podcraft 811
When & How to Change Your Podcast Name or Branding | Podcraft 810
Recording Multiple Microphones Without a Mixer | Podcraft 809
Uploading a Podcast to YouTube | Podcraft 808
How to Get Booked as a Guest on an Interview Podcast | Podcraft 807
Finding your Voice & Honesty in Content, with Doug Kessler | Podcraft S8E06
Should I Edit Interviews During Or Post-Recording? Podcraft S8E05
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