Headstorm: https://headstorm.com/
AGPILOT: https://headstorm.com/agpilot/
Hemprino: https://www.hemprino.co.nz/
Prime Future Newsletter: https://primefuture.substack.com/
We’ve all heard the stats about how little of what consumers pay makes it back to the farmer or rancher. Some producers, like New Zealand sheep farmer Paul Ensor, are seizing the opportunity to capture more of that value.
"A lot of farmers don't know where their produce goes once it leaves the farm gate, but we're very well connected and we know what standards they require for us to grow the wool under. And so it's all about adding value and the best way to do that is be better connected to our end customer, farm to fashion."
Paul is capitalizing on this farm to fashion opportunity in a number of ways, including his own natural fiber brand called Hemprino, which is a blend of 80% fine merino wool and 20% hemp.
"There's a lot of wool blended with synthetic fibers to give it various attributes, whether to make the yarn stronger or more durable or give it some stretch. So we thought, well, why can't we do that with another natural fiber?"
Hemprino has been successful and Paul says he’s having a lot of fun, but running a consumer focused business on top of a farming operation, is not an easy challenge to take on.
"The supply chain is very challenging. So like when the wool leaves the farm, it's almost at times up to 18 months before we can have a garment to sell. So just all that managing that time from leaving the farm gate to hitting the store, if you like, has been quite challenging."
Paul Ensor of Hemprino talks to guest host Janette Barnard on today’s Future of Agriculture podcast.
FoA 382: [History of Agriculture] Carl Bosch and the Agtech That Changed the World
FoA 381: Is There An Anti-Farming Agenda?
FoA 380: Equity Capital for Farmland with Ben Gordon and Kyle Mehmen
FoA 379: The Farm Entrepreneur Mindset with Evan Shout of Maverick Ag
FoA 378: Adventure Capitalism with Legendary Investor and Author Jim Rogers
FoA 377: Leveraging Data to Advance Cattle Genetics With Lee Leachman
FoA 376: Agroforestry on Commercial Midwest Farms with Kevin Wolz of Canopy FM
FoA 375: Soil Carbon Sequestration and Grazing Management with Paige Stanley, Ph.D.
FoA 374: The Potential for Perennial Grains with Peter Miller and Brandon Schlautman of Sustain-A-Grain
FoA 373: Soy Innovation with Meagan Kaiser of the United Soybean Board
FoA 372: [Startup Spotlight] Managing Farm Labor with Joshua Farray of FieldClock
FoA 371: Family Farms and Healthy Communities with Blake Alexandre of Alexandre Family Farm
FoA 370: [History of Agriculture] William J Morse, the Father of the US Soybean Industry
FoA 369: Farm Products, Performance and Perception with Randy Barker of INTENT
FoA 368: Corteva's Digital Transformation with Brian Lutz
FoA 367: Is Agriculture Ready to Collaborate on Data? Jeremy Wilson of AgGateway
FoA 366: Agriculture, Economics, and Data with Aaron Smith, Ph.D.
FoA 365: Sensing from Soil to Storage with Ehsan Soltan of Soiltech Wireless
FoA 364: Supporting Soil Health with Dr. Steve Rosenzweig and Dr. Abbey Wick [Soil Sense Crossover]
FoA 363: Automation Opens the Floodgates for Aquatic Plant Production with Jason Prapas of Fyto
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money