We go behind the scenes at an incredible company as Joanna Lane shares invaluable lessons from marketing Tony’s Chocolonely, a brand committed to driving positive social change through its messaging. Takeaways: - Understand how marketing efforts align with a meaningful purpose to drive impact. - Learn practical strategies for implementing purpose-driven marketing initiatives within your own organisation. - Gain inspiration from real-world examples of a brand effecting change through purposeful marketing campaigns. Jo also explains how they balance making money whilst remaining ethical in their marketing strategies.
How to get buy-in on your marketing ideas
Copywriting: it’s more important than you think
How to create goals that drive action - Jo Royce
How to effectively use AI to save you time - Billy Jones, VP of Marketing, Hootsuite
How Hannah Williams built a business live-scribing events - Scribble Inc
Six practical briefing tips to help you write better briefs - Gareth Turner, Big Black Door
How to write cold emails that don't make people want to ram sharp objects up their nostrils - Dave Harland
Practical tips for smashing your first-call pitch - April Dunford, Author of Obviously Awesome
When should marketers start investing in brand as well as performance marketing? - Dr Grace Kite
What do you need to know about SEO in an AI world? - Areej AbuAli, Crystal Carter, Azeem Ahmad
How to build a marketing strategy - Kerry Thorpe, Ben & Jerry's + Molly Baker, Indie Consulting
Mark Ritson - Marketing for Small Businesses [Replay]
Growth Mindsets and how to cultivate one - Head of Marketing Excellence at Innocent, Katie Martin
James Peach - How to bring your best self to work
Marketing Careers: What you need to know about getting to CMO - Jon Evans, The Uncensored CMO
Six marketing principles from the Barbie Movie if your budget doesn’t extend to hiring Margot Robbie
How to build an engaged community: Sophie Miller (pretty little marketer) & Olivia Hanlon (Girls in Marketing)
How to speak on camera with confidence - Nausheen I. Chen
Conscious creativity: Marketing without costing the earth - Jax Davey and Seb Royce, Neuvo
The basics of marketing are available to us all - how to build a basic marketing strategy for small businesses, Joe Glover
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