In this episode, host Nalin talks to Pavle Ilijasevic about marketing for Overtime that raised $9,968 USD on Kickstarter.
We discuss:
- [0:52] What Overtime is about and how they created it.
- [3:00] Investing time in gaming groups, and promoting the game nationally and internationally.
- [5:22] Using local playtests to collect emails and feedback
- [11:00] Sharing images of the playtests as social media marketing strategy.
- [13:00] Launch day: Facebook groups posting approach
- [16:15] Live campaign ads and “guerrilla marketing” strategy on live events.
- [20:00] What they would change about their marketing strategy, in retrospect, to create a better engagement with possible audience members.
- [22:56] Why they didn’t invest a lot on ads throughout the campaign
- [22:56] The new game they’re working on
Thanks for listening to the Board Game Marketing Podcast!
Kickstarter campaign: https://www.kickstarter.com/projects/dazboggames/overtime-the-card-game-of-no-work-and-all-play/comments?ref=discovery&term=PLAYING%20CARDS
Website: https://dazboggames.com/
Facebook: https://www.facebook.com/dazboggames/
Instagram: https://www.instagram.com/dazboggames/
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
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