“Why bother with websites when we have our social media profiles?” is a question that still gets asked by beauty business owners all the time.
And it seems like the argument for ditching a website keeps getting stronger as the likes of Facebook and Instagram offer us more and more ‘tools’.
Thing is . . . we know that social media is great for connecting with people and promoting your brand, but that’s not enough.
A website is like your digital storefront, it’s where people go to learn more about your branding, services,and products. It’s where you can showcase your expertise, build credibility and trust.
In short, it’s where your potential clients become paying clients.
But what does your website really need these days?
Whether you’re not sure where to start or you’re looking to make your website work harder, tune in now to discover not only the basics but how you can make sure that your website contains everything you need to convert client quickly.
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EPISODE HIGHLIGHTS:
Biggest Website Fails (8:35)
But What Should Your Website Do? (14:03)
The Crucial Two Things About Your Website (24:14)
Let’s Cover The Basics (26:32 )
Links:
shopify.com/beautybusiness
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“Your website must be SIMPLE. Remember it needs to deliver just what your CLIENTS and POTENTIAL CLIENTS need and what you want them to do next. Anything else just gets in the way!”– Adam Chatterley –
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BBP 014 : Cash Flow Cures, Bigger Upsells and Predictable Revenue with Phil Jackson
BBP 013 : The Top Ten Special Offer Ideas that Don’t Require Discounts
BBP 012 : When To Raise Treatment Prices in Your Salon
BBP 011 : The Right Way to Price Treatments in Your Salon
BBP 010 : The 4 Pricing Mistakes Salon Owners Make
BBP 009 : The 5 Ways to Grow Your Beauty Salon Profits
BBP 008 : How Is Your Salon or Beauty Business Performing?
BBP 007 : How Technology Can Help You Boost Your Salon Business
BBP 006 : How To Get The Most Out Of Your Salon Software
BBP 005: Your Salon Software Questions Answered
BBP 004 : How to Sell More . . Much More Retail Product in Your Salon with Pete Scott
BBP 003 : Keep Clients Coming Back and Save Money in your Salon with Susan Routledge
BBP 002 : Beauty Salon Owners Social Media Questions Answered with Catherine Trebble
BBP 001: An Introduction to The Beauty Business Podcast
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