“Why bother with websites when we have our social media profiles?” is a question that still gets asked by beauty business owners all the time.
And it seems like the argument for ditching a website keeps getting stronger as the likes of Facebook and Instagram offer us more and more ‘tools’.
Thing is . . . we know that social media is great for connecting with people and promoting your brand, but that’s not enough.
A website is like your digital storefront, it’s where people go to learn more about your branding, services,and products. It’s where you can showcase your expertise, build credibility and trust.
In short, it’s where your potential clients become paying clients.
But what does your website really need these days?
Whether you’re not sure where to start or you’re looking to make your website work harder, tune in now to discover not only the basics but how you can make sure that your website contains everything you need to convert client quickly.
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EPISODE HIGHLIGHTS:
Biggest Website Fails (8:35)
But What Should Your Website Do? (14:03)
The Crucial Two Things About Your Website (24:14)
Let’s Cover The Basics (26:32 )
Links:
shopify.com/beautybusiness
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“Your website must be SIMPLE. Remember it needs to deliver just what your CLIENTS and POTENTIAL CLIENTS need and what you want them to do next. Anything else just gets in the way!”– Adam Chatterley –
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BBP 152 : Stop Feeling Torn In Two
BBP 151 : Should You Trademark Your Treatments . . . and other legal questions
BBP 150 : How to Get More Leads with Less Effort on Social?
BBP 149 : The Right Thing at the Wrong Time?
BBP 148 : Spathetics and More Revenue Monthly
BBP 147 : The One Thing To Do In Your Beauty Business This Year
BBP 146 : A Beauty-Full Christmas
BBP 145 : How to Stay Motivated When You Work Alone
BBP 144 : Is Fear Holding You Back?
BBP 143 : Mastering Your Mindset
BBP 142 : 3 Tweaks To Earning 1k a Week
BBP 141 : How to Earn Whatever You Want
BBP 140 : The Essential Guide to Your Christmas Marketing
BBP 139 : The Truth about Promo Codes
BBP 138 : Money Milestone
BBP 137 : How to Identify Your Ideal Client and Get Their Attention
BBP 136 : Your Top 5 Questions About Price
BBP 135 : How to Simplify Your Social Life
BBP 134 : 5 Ways to Fill Gaps in Your Appointment Books
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