“Why bother with websites when we have our social media profiles?” is a question that still gets asked by beauty business owners all the time.
And it seems like the argument for ditching a website keeps getting stronger as the likes of Facebook and Instagram offer us more and more ‘tools’.
Thing is . . . we know that social media is great for connecting with people and promoting your brand, but that’s not enough.
A website is like your digital storefront, it’s where people go to learn more about your branding, services,and products. It’s where you can showcase your expertise, build credibility and trust.
In short, it’s where your potential clients become paying clients.
But what does your website really need these days?
Whether you’re not sure where to start or you’re looking to make your website work harder, tune in now to discover not only the basics but how you can make sure that your website contains everything you need to convert client quickly.
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EPISODE HIGHLIGHTS:
Biggest Website Fails (8:35)
But What Should Your Website Do? (14:03)
The Crucial Two Things About Your Website (24:14)
Let’s Cover The Basics (26:32 )
Links:
shopify.com/beautybusiness
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“Your website must be SIMPLE. Remember it needs to deliver just what your CLIENTS and POTENTIAL CLIENTS need and what you want them to do next. Anything else just gets in the way!”– Adam Chatterley –
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BBP 133 : Embrace your weirdness and stand out from your competition
BBP 132 : Help! Where’d My Motivation Go?
BBP 131 : Repeating Yourself Will Make You Richer
BBP 130 : The One Mistake You’re STILL Making on Social
BBP 129 : The Importance of Accountability
BBP 128 : Imposter Syndrome and How to Overcome It
BBP 127 : What To Do About Instagram’s Changes
BBP 126 : Why You Need To Dive Into Email
BBP 125 : Why MONEY isn’t making you HAPPY with Nicole Mayer
BBP 124 : How to Nail Your Niche
BBP 123 : Price Your Treatments Like a Sandwich
BBP 122 : Why You Should Give Away All Your Stuff?
BBP 121: How Education and Inclusivity Can Help Your Business Grow with Sam Marshall
BBP 120 : 4 Simple Steps to Easier Sales
BBP 119 : Embracing Technology in the Beauty Industry with Tracy Ftacek
BBP 118 : Suffering From Website Shame?
BBP 117 : Why Pinterest Is Better than Instagram If You Want More Clients
BBP 116 : How & Why Consumer Listening Will Help You Win
BBP 115 : Using Deadlines to Get It Done
BBP 114 : Get More Reviews Now!
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