“Why bother with websites when we have our social media profiles?” is a question that still gets asked by beauty business owners all the time.
And it seems like the argument for ditching a website keeps getting stronger as the likes of Facebook and Instagram offer us more and more ‘tools’.
Thing is . . . we know that social media is great for connecting with people and promoting your brand, but that’s not enough.
A website is like your digital storefront, it’s where people go to learn more about your branding, services,and products. It’s where you can showcase your expertise, build credibility and trust.
In short, it’s where your potential clients become paying clients.
But what does your website really need these days?
Whether you’re not sure where to start or you’re looking to make your website work harder, tune in now to discover not only the basics but how you can make sure that your website contains everything you need to convert client quickly.
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EPISODE HIGHLIGHTS:
Biggest Website Fails (8:35)
But What Should Your Website Do? (14:03)
The Crucial Two Things About Your Website (24:14)
Let’s Cover The Basics (26:32 )
Links:
shopify.com/beautybusiness
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“Your website must be SIMPLE. Remember it needs to deliver just what your CLIENTS and POTENTIAL CLIENTS need and what you want them to do next. Anything else just gets in the way!”– Adam Chatterley –
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BBP 173 : Get More Clients from Google
BBP 172 : How to Make People Do What You Want on your Website
BBP 170: The Beauty of Analytics: How Mastering Numbers Can Transform Your Beauty Business
BBP 169 : Beyond the Individual: How to Make Your Team Work with Phil Jackson
BBP 168: Busting Myths: The Truth About The Skin Business with Andrew Hansford
BBP 167 : Crush Your Cancellations
BBP 166: Come on … frame yourself!
BBP 165 : Harnessing the Guest Experience to Get Fully Booked
BBP 164 : How to Make Your Social Media POP!
BBP 163: Empowering Your Beauty Business Through Resilience
BBP 162 : The Perfect Software to Help Boost Your Bookings
BBP 161 : How to Beat The Recession
BBP 160 : Get Ultimate Confidence In Your Offer
BBP 159 : How an Unexpected Request Became a Career Opportunity
BBP 158 : Learn to Control Time – How to Get 6 Hrs Back To Work ON Your Business Each Week
BBP 157: Your Fortunes Are In The Follow Ups
BBP 156 : A Personal Assistant….in your pocket?
BBP 155 : The Struggle Is Real: How to Keep Going When You Want to Quit featuring Paul & Tussanee Luebbers
BBP 154 : How to “Spring Clean” Your Business
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