“Why bother with websites when we have our social media profiles?” is a question that still gets asked by beauty business owners all the time.
And it seems like the argument for ditching a website keeps getting stronger as the likes of Facebook and Instagram offer us more and more ‘tools’.
Thing is . . . we know that social media is great for connecting with people and promoting your brand, but that’s not enough.
A website is like your digital storefront, it’s where people go to learn more about your branding, services,and products. It’s where you can showcase your expertise, build credibility and trust.
In short, it’s where your potential clients become paying clients.
But what does your website really need these days?
Whether you’re not sure where to start or you’re looking to make your website work harder, tune in now to discover not only the basics but how you can make sure that your website contains everything you need to convert client quickly.
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EPISODE HIGHLIGHTS:
Biggest Website Fails (8:35)
But What Should Your Website Do? (14:03)
The Crucial Two Things About Your Website (24:14)
Let’s Cover The Basics (26:32 )
Links:
shopify.com/beautybusiness
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“Your website must be SIMPLE. Remember it needs to deliver just what your CLIENTS and POTENTIAL CLIENTS need and what you want them to do next. Anything else just gets in the way!”– Adam Chatterley –
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BBP 113: How to Crush It On Social with Online Competitions
BBP 112 : “You Can’t Make Money Doing Brows”
BBP 111 : NOT Everyone is Your Client!
BBP 110 : Creating the Perfect Client Experience with Steph Crosby and Caroline Cornish
BBP 109 : Marketing DOESN’T Get You Clients!
BBP 108 : Should You Take Payments In Advance?
BBP 107: The Enneagram – Using Self Knowledge to Sell More Services with Leslie Lyons
BBP 106 : Say ‘Halo’ to Touch Less Health and Better Profits featuring Erin Lee
BBP 105 : Don’t Let Health & Safety Become Your Horror Story featuring Gareth Jones
BBP 104 : The Magic of PR in an Experiential World featuring Petra Clayton
BBP 103 : People Power – Find Them, Grow Them, Keep Them featuring Kathryn Moore
BBP 102 : 6 New Strategies to Maximise Your Digital Marketing Right Now featuring Anna Ramsay
BBP 101 : Fearless About Finance – How to Learn to Love Your P&L featuring Hamish Ferguson
BBP 100 : Ask Adam: A Beauty Business Podcast Special
BBP 099 : Your Ultimate Guide To Retail Sales
BBP 098 : H.O.W. to Recognise Talent in the Beauty Industry
BBP 097: How To Make Better Business Decisions
BBP 096 : Business Copycats: How To Deal With Them The Smart Way
BBP 095 : Earn More, Work Less: The Benefits of Outsourcing with Victoria Tretis
BBP 094 : A “Timely” Intervention For Beauty Business Owners
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