“Why bother with websites when we have our social media profiles?” is a question that still gets asked by beauty business owners all the time.
And it seems like the argument for ditching a website keeps getting stronger as the likes of Facebook and Instagram offer us more and more ‘tools’.
Thing is . . . we know that social media is great for connecting with people and promoting your brand, but that’s not enough.
A website is like your digital storefront, it’s where people go to learn more about your branding, services,and products. It’s where you can showcase your expertise, build credibility and trust.
In short, it’s where your potential clients become paying clients.
But what does your website really need these days?
Whether you’re not sure where to start or you’re looking to make your website work harder, tune in now to discover not only the basics but how you can make sure that your website contains everything you need to convert client quickly.
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EPISODE HIGHLIGHTS:
Biggest Website Fails (8:35)
But What Should Your Website Do? (14:03)
The Crucial Two Things About Your Website (24:14)
Let’s Cover The Basics (26:32 )
Links:
shopify.com/beautybusiness
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“Your website must be SIMPLE. Remember it needs to deliver just what your CLIENTS and POTENTIAL CLIENTS need and what you want them to do next. Anything else just gets in the way!”– Adam Chatterley –
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BBP 093 : Should You Charge Your Clients for PPE, Additional Time, and Cleaning Costs?
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BBP 091 : How to Spot an Opportunity and Seize It With Jade Jones
BBP 090 : What’s The Best Website Software To Use?
BBP 089 : How to Have The #1 Beauty Business In Your Area with Tara Pollman
BBP 088 : Does Your Website Make You Money?
BBP 087 : How to Create Your Million Dollar Beauty Business with Sheila Bella
BBP 086 : Your Beauty Business Corona Crisis Plan
BBP 085 : The Essential Guide to Business in the Times of Coronavirus
BBP 084 : Lessons From Visiting Barber Shops Around the World featuring Matt Javit
BBP 083 : Everything You Know About KPI’s is Wrong
BBP 082 : How To Have Difficult Conversations With Your Team with Sue Ingram (Part 2)
BBP 081 : How To Have Difficult Conversations With Your Team with Sue Ingram (Part 1)
BBP 080 : Why Won’t My Clients Rebook?
BBP 079 : Up Your InstaGame in 2020
BBP 078 : How to Set the Right Goals for YOU in 2020
BBP 077 : 7 Ways to Prepare Your Business for The Holidays (a.k.a. The Alternative Christmas Episode)
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BBP 075 : How to Get Your Spa on the Map by Winning More Awards with Helena Grzesk
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