Under the Influence with Terry O’Reilly
Society & Culture
20th century movies and TV shows were dominated by the traditional “hero.”
With high morals and an ethical code of honour.
The 21st century has a different take.
Today, we cheer the antihero. Like the Sopranos, Dexter and Breaking Bad.
Antiheroes are liberated from that line in the sand that holds the rest of us back. They do things we are afraid to do. And do it unapologetically.
And if advertising is the great mirror to pop culture, it just may explain the emergence of antihero brands – who dare you to like them.
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London Bridge Is Down: How The Queen’s Death Affects Marketing
We're back January 7th
Even More Remarkable Brands (From the AOP Archives)
Mad Women (From the AOP Archives)
S3E05 - Marketing Rock and Roll, Part Two
Burn The Boats: Brands That Risked and Won (From the AOP Archives)
Ageism In Advertising (From the AOP Archives)
Rejecting Colonel Harland Sanders
The Commercials You Grew Up With (From the AOP Archives)
S3E04 - Marketing Rock and Roll, Part One
AOP Goes to the Movies (From the AOP Archives)
Marketing Pioneers (From the AOP Archives)
Candid Commercials: Real People in Advertising (From the AOP Archives)
It's Not Easy Being Green: Green Marketing (From the AOP Archives)
Luxury Advertising (From the AOP Archives)
Bonus Episodes from Age of Persuasion 2011
S11E25 - Ask Terry (2022)
S11E24 - Arch Enemies
S11E23 - Bookmarks 2022
S11E22 - Brand Envy 2022
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