In the latest installment of our Back to Basics series, we're diving headfirst into an often overlooked yet vital subject: carving out your unique niche as a freelancer. Today's exploration centers on what I term "The Copycat Freelancer" dilemma.
Don't get me wrong... I’m not here to criticize. Instead, I want to guide you past this hurdle that's probably been holding you back for years.
Imagine I asked you, 'Why should a client choose you over your competitor?' What would your response be?
Most freelancers are stumped by that question, and if you're being honest with yourself, you probably aren’t doing anything unique that sets you apart.
The result? You end up competing on price alone, setting your rates based on what competitors are charging. Ultimately, it's a race to the bottom that builds zero client loyalty and makes your freelancing journey tougher than it needs to be.
In the episode, I delve deeper into the issue of differentiation and give you some help with carving out a unique place in your industry. Of course, this topic is nuanced, and there's a lot more to unpack.
In this episode you’ll discover:
For full show notes, visit https://6figurecreative.com/259
#293: The 5-Step Blueprint for Perfect Client Onboarding | The Infinite Clients Series
#292: The Rock-Solid 8 Part Client Agreement For Starting Every Project Off Right | The Infinite Clients Series
#291: How To Create A Viral Freelancing Business That Gives You "Infinite" Clients | The Infinite Clients Series
#290: Here Are 11 Big (And Small) Projects You Can Take On In 2024 To Bring In Big Money
#289: How To Create A 2024 Plan For Your Business (That You'll ACTUALLY Use)
#288: He Turned His 6 Figure Freelance Design Business Into A 7 Figure Agency | With Michael Janda
#287: The Follow Up Process That Helped Me Double My Freelance Business | The Sales Series
#286: The SUPER Simple 4 Part Process For Sales Calls | The Sales Series
#285: The Entire Freelance Sales Process From Beginning To End | The Sales Series
#284: Stuck With Low $$$ Projects? Here's How To Level Up To $50,000 Projects | With Ryan Koral (Replay)
#283: The 3 Strategies For Staying Top-of-Mind & Getting More Gigs | The Lead Nurture Series
#282: Mapping Out The 7 Essential Stages Of The Complete Client Journey | The Lead Nurture Series
#281: The 4 Building Blocks of Turning Strangers Into Clients | The Lead Nurture Series
#280: Hackers Spent $3k Of My Money Promoting Elderly Women's Bras, And Here's What I Learned | Cyber Security Basics
#279: Mastering The Art Of Self-Promotion | The Lead Generation Series
#278: The 4 Types of Lead Magnets That Actually Work | The Lead Generation Series
#277: The Secret to Consistent Clients | The Lead Generation Series
#276: Shifting Your Clients From One-Time Projects To Monthly Recurring Subscriptions | With Annemie Tonken
#275: Time Management For Freelancers | Back To Basics
#274: Dare To Suck | Why You Make More Money When You're Bad At Things
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