In the latest installment of our Back to Basics series, we're diving headfirst into an often overlooked yet vital subject: carving out your unique niche as a freelancer. Today's exploration centers on what I term "The Copycat Freelancer" dilemma.
Don't get me wrong... I’m not here to criticize. Instead, I want to guide you past this hurdle that's probably been holding you back for years.
Imagine I asked you, 'Why should a client choose you over your competitor?' What would your response be?
Most freelancers are stumped by that question, and if you're being honest with yourself, you probably aren’t doing anything unique that sets you apart.
The result? You end up competing on price alone, setting your rates based on what competitors are charging. Ultimately, it's a race to the bottom that builds zero client loyalty and makes your freelancing journey tougher than it needs to be.
In the episode, I delve deeper into the issue of differentiation and give you some help with carving out a unique place in your industry. Of course, this topic is nuanced, and there's a lot more to unpack.
In this episode you’ll discover:
For full show notes, visit https://6figurecreative.com/259
#273: Why Freelancers Are Vulnerable To "The Inbred Business Trap" (And What That Means For You)
#272: The Freelancer's Guide To Automating Your Business | Part 2
#271: The Freelancer's Guide To Automating Your Business | Part 1
#270: The 3 Best Ways To Graduate From "Simple Freelancer" To A "True Entrepreneur" With Multiple Income Streams
#269: The Creative Vs The Entrepreneur | Which Side Wins?
#268: How To Guide Your Clients Through The Six Stages Of The Client Journey | Funnels For Freelancers
#267: Turn Your Hours Into More Dollars By Fixing All 5 Parts Of Your Freelance Machine
#266: How To Stay Top-Of-Mind By Being Impossible To Ignore | The Omnipresence Strategy
#265: Make Your Clients Worth More $$$$ By Avoiding These 6 Mistakes | The Freelance F*ckups Series
#264: The 6 Ways To RUIN Your Freelance Services | The Freelance F*ckups Series
#263: Let's Talk About 7 Things NOT To Do | The Freelance F*ckups Series
#262: Why $100k Per Year Is The New Minimum Wage For Freelancers
#261: Overcoming Overwhelm: A Guide For Freelancers To Fix The Root Cause And Stop Treating The Symptoms
#260: How To Set SMART Marketing Goals For Client Acquisition | Back To Basics
#258: 6 Methods For Promoting Your Freelance Business | Back To Basics
#257: Pricing For Freelancers: 5 Ways To Set Your Rates | Back To Basics
#256: Choosing The Right Services To Sell As A Freelancer | Back To Basics
#255: Marketing... WTF Is It, And Do Freelancers Even Need To Worry About It? | Back To Basics
#254: Cash Flow Management: How To Never Run Out Of Money | Back To Basics
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