SocialMinds - A Social Media Marketing Podcast
Business:Marketing
Booking.com is the first port of call for many a traveller when they’ve got a trip to plan. But it isn’t the only online travel agency out there. So how is it staying ahead of the game? On today’s episode, its global social media director Laura Kaye reveals how Booking.com remains top-of-mind for holidaymakers through unique social creative. Find out how the brand deals with complaints in the comments, the most effective strategies for leveraging influencers, and the key to balancing high-performing ‘travel porn’ with ownable, distinctive content.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.
Ep. 214 - Rory Sutherland: How Businesses Should Cater to the Neurodivergent | Rory Sutherland, Ogilvy
Ep. 213 - SOCIAL IN SIX [066]
Ep. 212 - Pinterest Predicts: What Advertisers’ Crystal Ball Reveals For 2023 | Louise Richardson, Pinterest
Ep. 211 - SOCIAL IN SIX [065]
Ep. 210 - Monzo: What Makes People Want to Follow Their Bank on Social | Richard Cook, Monzo
Ep. 209 - SOCIAL IN SIX [064]
Ep. 208 - Vikki Ross: How to Build a Brand With Words | Vikki Ross Writes
Ep. 207 - SOCIAL IN SIX [063]
Ep. 206 - WeAre8: An Argument for One More Social Media Platform | Sue Fennessy, WeAre8
Ep. 205 - SOCIAL IN SIX [062]
Ep. 204 - Twitter: Brand Behaviour Has Become Bland Behaviour | Sophie Trinder, Twitter Next
Ep. 203 - SOCIAL IN SIX [061]
Ep. 202 - Social Chain: How Social Media Services Grew Into a Profit Priority for Agencies | Pete Metcalfe
Ep. 201 - SOCIAL IN SIX [060]
200th Episode Special: Eve and Calum’s Mind-Blown Moments
Ep. 199 - Ryanair: The Business Benefits of Being a (Bit of a) Bastard | Michael Corcoran, Ryanair
Ep. 198 - SOCIAL IN SIX [059]
Ep. 197 - LinkedIn: Talking Content Marketing for Today’s Workforce | John Williamson, LinkedIn
Ep. 196 - SOCIAL IN SIX [058]
Ep. 195 - Innocent Drinks: How the Default Example for Social Tone of Voice Retains Its Personality | Marcus Dean, Innocent Drinks
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