In this episode, host Nalin talks to Travis Drake about Postcard Games that raised $11,267 on Kickstarter.
We discuss:
- [1:29] How Browuhaha Games started and what it was like to dove right into game creation and launching with its first campaign. Learning while doing.
- [4:14 Asking the first and most important question for success: who is your audience? Who is your game for?
- [9:25] Using all of the data from Facebook ads and testing around to understand your audience better, what they respond more to. Looking at cost per click and subscribers through different channels as performance indicators.
- [14:58] Having a simple DIY’d landing page, photoshoot and email marketing system worked for the specific audience and because the product idea was good. Simple sometimes goes a long way.
- [19:04] Managing and communicating to the different audience groups. Collecting feedback and taking this to make the game better before launch.
- [24:23] Being helpful and organically active in the creator’s community is the best way of doing networking. Being authentic first, helping each other. People want to see other people succeed.
- [28:08] Having a marketing plan for the live campaign phase, not coming with it on the go. Although most of the marketing is done pre launch, when the campaign is live creators should have a good idea of who they want to reach and what they want to communicate.
- [30:31] Experimenting with different channels and groups to spread the word and networking.
- [35:35] Value organic reach as a marketing strategy. Being active in groups of people who are passionate about the same niche can be great for a campaign. And it’s an investment of time, not so much of money.
- [36:01]How to connect with David and Justin at Coozies Games
Thanks for listening to the Board Game Marketing Podcast!
Kickstarter campaign: https://www.kickstarter.com/projects/brouhahagames/postcard-games-stamp-it-send-it-play-it
Website: https://www.brouhahagames.com/
Facebook: https://www.facebook.com/BrouhahaGames
Twitter: https://twitter.com/BrouhahaGames
Instagram: https://www.instagram.com/brouhahagames/
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
BGMP 034 Mantis Falls with Julianne Bierwirth & Adrian Kerrihard
BGMP 033 Roll Camera! The Filmmaking Game with Malachi Ray Rempen
BGMP 032 Token Sesame with Dan Blacklock
BGMP 031 Marketing Yourself As A Game Designer with Emma Larkins
BGMP 029 Buy the Vote! with Coozies Games
BGMP 028 Indipro with Will Carson
BGMP 027 Token Terrors with John de Campos
BGMP 026 Networking In The Industry As A Publisher with Rachael Blaske
BGMP 025 Emerald Flame with Rita Orlov
BGMP 024 TACO with Ammon Anderson
BGMP 023 With A Smile & A Gun with Jonathan Vallerand (JV)
BGMP 022 Weird Giraffe Games with Carla Kopp
BGMP 021 Houston, We Have A Dolphin with Ando Wilde
BGMP 020 Relics of Rajavihara with Joe Slack
BGMP 019 Poopocalypse with Jonny Vance
BGMP 018 Mesa Game Lab with David Diaz (Expert Interview)
BGMP 017 Animo: Cross Trainers with Josh Patton
BGMP 016 How Game Are You? Couples Intimacy Edition with Bradley Field
BGMP 015 Overtime with Pavle Ilijasevic
Create your
podcast in
minutes
It is Free
Survival Horror Podcast
Classic Gaming Brothers
The Danger Club Podcast
Critical Role
Space Cats Peace Turtles