EDGE of the Web - The Best SEO Podcast for Today’s Digital Marketer
Business:Marketing
Mark Williams-Cook and Erin Sparks have a deep conversation about the current transition happening for SEOs – moving from keyword search volume to intent volume. They opine on zero-volume keywords, PAAs, and Knowledge Graph optimization.
He shares his experiences doing SEO for nearly 20 years and delves into some of his recent experiments around PAAs, content scraping, and AI-written content. Mark says that in the future, today’s Google will be like crawling around the floor of a library looking for that one book.
Intent of Search is the new paradigm… on the EDGE!
Key Segments
[00:02:48] Introducing Mark Williams-Cook
[00:09:21] What are Zero-Volume Keywords?
[00:11:32] Intent Volume vs. Search Volume
[00:12:58] EDGE of the Web Title Sponsor: Site Strategics
[00:15:12] People Also Ask and Intent Proximity
[00:18:00] EDGE of the Web Sponsor: SE Ranking
[00:19:41] Knowledge Graph Optimization
[00:23:06] Strategies Toward Optimization of Knowledge Not Volume
[00:24:01] Google says Links Won’t be as Important in the Future
[00:26:33] The Helpful Content Evolution
[00:27:28] Mark's Tests: Scraped vs A.I. Content
[00:29:54] EDGE of the Web Sponsor: Wix
[00:32:28] Crawling Around the Floor Looking for a Book in the Library
Please Visit our Sponsors!
Site Strategics https://edgeofthewebradio.com/site
SE Ranking https://edgeofthewebradio.com/seranking
Wix: https://edgeofthewebradio.com/wix
Take the SE Ranking Checklist Challenge!
Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!
Would love it if you'd give us a rating on ratethispodcast.com/edge!
Follow Our Guest
https://www.twitter.com/thetafferboy
https://www.linkedin.com/in/markseo/
Check out >>> https://alsoasked.com
648 | The 3rd Wave of Digital Advertising w/Elizabeth Marsten
647 | News from the EDGE | Week of 12.14.2023
646 | Your GA4 Health Check w/ Dana DiTomaso
645 | News from the EDGE | Week of 12.05.2023
644 | The Role of the Agency and GA4 w/ Dana DiTomaso
643 | News from the EDGE | Week of 11.20.2023
642 | The Future of SEO: AI to SGE | BrightonSEO US |Live From San Diego!
641 | News from the EDGE | Week of 11.13.2023
640 | Optimizing a Headless CMS w/ Lidia Infante
639 | EDGE Flash: Google’s Knowledge Vault Opened Up w/ Jason Barnard
638 | News from the EDGE | Week of 10.30.2023
637 | Decoding User Intent w/ Lidia Infante
636 | News from the EDGE | Week of 10.23.2023
635 | Questionable Practices Associated With Google Ads w/ Greg Finn
634 | News from the EDGE | Week of 10.16.2023
633 | Mastering The Holistic SEO Process w/ Eli Schwartz
632 | News from the EDGE | Week of 10.09.2023
631 | Foundational SEO Strategy w/ Eli Schwartz
630 | News from the EDGE | Week of 10.02.2023
629 | Utilizing Google Analytics 4 w/ Matt Holz
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast