In this episode, host Nalin talks to John de Campos about Token Terrors, which raised $29,159 on Kickstarter.
We discuss:
- [1:26] What Token Terrors is all about.
- [2:49] Going to events and presenting the game to people face to face gives a great opportunity to catch quality emails for the list. Nurturing relationships and moving around the circle of people involved in publishing and tabletop games also creates a chance to interact with more people with the same interests.
- [6:42] Having a nice welcoming table on events where people can try the game makes a huge impact.
- [10:16] Being proactive on the online communities where board games creators and players are.
- [19:00] Consult with experts publishers and creators to see if your game is missing something or if it could have something else.
- [24:42] What’s coming up on Terrible Games.
- [27:54] How they did ads and what converted better for their product. What the cost per click were.
- [30:20] How they used Reddit, and how not to get banned from it with too much self promotion. Always follow the 10 to 1 rule.
- [34:02] The reason behind a 18 day campaign.
- [36:02] The key behind the success of marketing for this campaign was like a snowball effect, but the most important part was to have a great product to promote.
- [38:43] How to connect with John.
Thanks for listening to the Board Game Marketing Podcast!
Kickstarter: https://www.kickstarter.com/projects/tokenterrors/token-terrors-battlegrounds
Website: https://www.tokenterrors.com/
Facebook: https://www.facebook.com/tokenterrors/
Instagram: https://www.instagram.com/tokenterrors/?hl=en
Twitter: https://twitter.com/tokenterrors?lang=en
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
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BGMP 033 Roll Camera! The Filmmaking Game with Malachi Ray Rempen
BGMP 032 Token Sesame with Dan Blacklock
BGMP 031 Marketing Yourself As A Game Designer with Emma Larkins
BGMP 030 Postcard Games with Travis Drake
BGMP 029 Buy the Vote! with Coozies Games
BGMP 028 Indipro with Will Carson
BGMP 026 Networking In The Industry As A Publisher with Rachael Blaske
BGMP 025 Emerald Flame with Rita Orlov
BGMP 024 TACO with Ammon Anderson
BGMP 023 With A Smile & A Gun with Jonathan Vallerand (JV)
BGMP 022 Weird Giraffe Games with Carla Kopp
BGMP 021 Houston, We Have A Dolphin with Ando Wilde
BGMP 020 Relics of Rajavihara with Joe Slack
BGMP 019 Poopocalypse with Jonny Vance
BGMP 018 Mesa Game Lab with David Diaz (Expert Interview)
BGMP 017 Animo: Cross Trainers with Josh Patton
BGMP 016 How Game Are You? Couples Intimacy Edition with Bradley Field
BGMP 015 Overtime with Pavle Ilijasevic
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