The Scalable Marketing Machine Podcast
Business:Entrepreneurship
One of the main worries I hear from startup founders and entrepreneurs is how to sell their idea and BIG vision.
We sell to customers all the time, but what about investors or your own team?
And no, it is not by sharing your enthusiasm...
I have found that it isn't your big vision that people are after. It's how they see themselves inside of it.
We all tend to focus on the pitch. Summarizing our business in two sentences or less…
and while you need your elevator pitch for many things, it is not the tool that will truly win people's hearts.
People don’t want to be sold to they want to know how your company is going to help satisfy their deepest desires.
What are the deepest desires of the audience you are speaking to? Discover with me in this week's episode of the Marketing for Startups Podcast.
Take a listen. 👇🏻
Ep. 78: How to Choose the Perfect Lead Magnet to Attract Customers
MONDAY MOTIVATION : CONFERENCES
EP. 77: How to Make Friends as a Founder
MONDAY MOTIVATION: DO SOMETHING ALONE
Ep. 76: Data-driven Digital Networks With R ”Ray” Wang
MONDAY MOTIVATION: GET STILL
MONDAY MOTIVATION: WELCOME!
Ep. 75: Kid’s Work Day
Ep. 74: Hierarchy of Needs
Ep. 73: Brand Pillars And Why They Are Important
Ep. 72: How Do You Want To Show Up?
Ep. 71: Simplify to Amplify
Ep. 70: The Mechanics Of An Effective Quarterly Planning Session
Ep. 69: Funnel Leaks and How to Fix Them
Ep. 68: The Perfect Marketing Scorecard
Ep. 67: Productivity Tips to Steal from Google with Magdalena Pire Schmidt
Ep. 66: The Biggest Mistakes Founders Make When Running Ads
Ep. 65: The Future of Marketing with Sara Wilson
Ep. 64: Lessons from Managing a $1.2M Ad Budget
Ep. 63: Kemy Joseph - Transformation Is Possible
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