The Scalable Marketing Machine Podcast
Business:Entrepreneurship
One of the main worries I hear from startup founders and entrepreneurs is how to sell their idea and BIG vision.
We sell to customers all the time, but what about investors or your own team?
And no, it is not by sharing your enthusiasm...
I have found that it isn't your big vision that people are after. It's how they see themselves inside of it.
We all tend to focus on the pitch. Summarizing our business in two sentences or less…
and while you need your elevator pitch for many things, it is not the tool that will truly win people's hearts.
People don’t want to be sold to they want to know how your company is going to help satisfy their deepest desires.
What are the deepest desires of the audience you are speaking to? Discover with me in this week's episode of the Marketing for Startups Podcast.
Take a listen. 👇🏻
Ep. 62: Deliver a Consistent Brand Experience in 2022
Ep. 61: Doubt is part of the journey
Ep. 60: The Importance of Differentiation
Ep. 59: 3 Ways In Which You Can Get Free Help In Your Business
Ep. 58: Goal Setting
Ep. 57: How To Focus On What Matters
Ep. 56: Yearly Goals Planning
10 Best Podcasts for Female Entrepreneurs
Ep. 54: Overcoming failure
Ep. 53: 5 Business Metrics Every Creative Entrepreneur Should Track
Ep. 52: Practice gratitude, a special gift for you, and looking for signs of life
Ep 51. The Language of Investors
Ep. 49: How women can win in business
Ep. 48: Frank Rose - The Power of Brand Storytelling
Ep. 47: Being Thrown Off by Change
Ep. 46: Set your Boundaries with Christine Seibold
Ep. 45: Quarterly Planning
Ep. 44: Overcoming Anxiety
Ep. 43: Pre-launch Series Product Market Fit
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