The Scalable Marketing Machine Podcast
Business:Entrepreneurship
One of the main worries I hear from startup founders and entrepreneurs is how to sell their idea and BIG vision.
We sell to customers all the time, but what about investors or your own team?
And no, it is not by sharing your enthusiasm...
I have found that it isn't your big vision that people are after. It's how they see themselves inside of it.
We all tend to focus on the pitch. Summarizing our business in two sentences or less…
and while you need your elevator pitch for many things, it is not the tool that will truly win people's hearts.
People don’t want to be sold to they want to know how your company is going to help satisfy their deepest desires.
What are the deepest desires of the audience you are speaking to? Discover with me in this week's episode of the Marketing for Startups Podcast.
Take a listen. 👇🏻
MONDAY MOTIVATION: DON’T STOP
EP. 97: How to Hire Great People (I don’t work with you until I’ve worked with you)
MONDAY MOTIVATION: GETTING THROWN OFF
Ep. 96: The Easiest Way to Create your Ideal Client Avatar
MONDAY MOTIVATION: BIG MAGIC
Ep. 95: 10 Ways to Stand Out in a Crowded Market Place
MONDAY MOTIVATION: CHOOSE JOY
Ep. 94: 15 Sneaky Tools to Help you Spy on your Competitors
MONDAY MOTIVATION: SURROUND YOURSELF
Ep 93: Why a Go-to-Market Strategy is Important for your Startup
MONDAY MOTIVATION: MEASURE WHAT MATTERS
Ep. 92: How to Grow your Business with Metrics & FREE Scorecard Template
MONDAY MOTIVATION: CARING FOR YOURSELF
Ep. 91: 3 Ways That CAC-LTV Ratio Can Help Your Startup Grow
MONDAY MOTIVATION: ALWAYS GETTING BETTER
Ep. 90: 7 Essential Marketing Metrics for Startups
MONDAY MOTIVATION: FUTURE SELF
Ep. 89: How to Deliver a Consistent Brand Experience
MONDAY MOTIVATION: MONEY MINDSET
Ep. 88: 3 Ways to Become more Data-Driven
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