The Scalable Marketing Machine Podcast
Business:Entrepreneurship
One of the main worries I hear from startup founders and entrepreneurs is how to sell their idea and BIG vision.
We sell to customers all the time, but what about investors or your own team?
And no, it is not by sharing your enthusiasm...
I have found that it isn't your big vision that people are after. It's how they see themselves inside of it.
We all tend to focus on the pitch. Summarizing our business in two sentences or less…
and while you need your elevator pitch for many things, it is not the tool that will truly win people's hearts.
People don’t want to be sold to they want to know how your company is going to help satisfy their deepest desires.
What are the deepest desires of the audience you are speaking to? Discover with me in this week's episode of the Marketing for Startups Podcast.
Take a listen. 👇🏻
MONDAY MOTIVATION: DREAM BIGGER
Ep. 87: Lazy Mid-Year Review and Planning
MONDAY MOTIVATION: BORDEM
Ep. 86: How to Lead through an IPO with Dale Saxman
MONDAY MOTIVATION: WHAT SHAPES YOUR THOUGHTS
MONDAY MOTIVATION: FIND MENTORS
Ep. 85: How to Align your Team and Crush Revenue Goals
MONDAY MOTIVATION: YOUR ANXIETY IS LYING TO YOU
Ep. 84: Why Goal Setting is Important for Sales and Marketing
MONDAY MOTIVATION: FINDING TIME VS MAKING TIME
EP 83: A Guide for an Effective Quarterly Planning Session
MONDAY MOTIVATION: SET BOUNDARIES WITH TECHNOLOGY
Ep. 82: 3 Ways to Actually Find your Potential Customers
MONDAY MOTIVATION: KEEP FREAKING GOING
Ep. 81: Entrepreneurship and Mindset, with Linda Andrews
MONDAY MOTIVATION: LOVE IS A VERB
Ep. 80: Launching on KickStarter with Founder, Olga Sinnreich
MONDAY MOTIVATION: DON’T FORGET TO MEDITATE
Ep. 79: Here is Why You Have a High Churn Rate and What to do About It
MONDAY MOTIVATION: YOU ARE ALWAYS GETTING BETTER
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