The Scalable Marketing Machine Podcast
Business:Entrepreneurship
One of the main worries I hear from startup founders and entrepreneurs is how to sell their idea and BIG vision.
We sell to customers all the time, but what about investors or your own team?
And no, it is not by sharing your enthusiasm...
I have found that it isn't your big vision that people are after. It's how they see themselves inside of it.
We all tend to focus on the pitch. Summarizing our business in two sentences or less…
and while you need your elevator pitch for many things, it is not the tool that will truly win people's hearts.
People don’t want to be sold to they want to know how your company is going to help satisfy their deepest desires.
What are the deepest desires of the audience you are speaking to? Discover with me in this week's episode of the Marketing for Startups Podcast.
Take a listen. 👇🏻
Ep. 127: Clarity Over Cleverness
MONDAY MOTIVATION: BE CLEAR
Ep. 126: How to Build Brand that Sells
MONDAY MOTIVATION: KEEP DOING THE WORK FOR THIS WEEK
Ep. 125: Using Marketing to Drive Sales
MONDAY MOTIVATION: CONSISTENCY
Ep. 124: Unlock the Potential of AI for Your Marketing Department
MONDAY MOTIVATION: DON’T UNDERESTIMATE YOURSELF
Ep. 123: Master Your Time: A Step-by-Step Guide to Conducting a Time Audit for Busy Entrepreneurs
MONDAY MOTIVATION: SOLVE ONE PROBLEM AT A TIME
Ep. 122: Maximizing Your Time and Productivity: Tips for Busy Entrepreneurs
MONDAY MOTIVATION: GOOD ENERGY
Ep. 121: Navigating a Potential Recession - How Founders Are Already Doing It
MONDAY MOTIVATION: EAT THE FROG
Ep. 120: How Startup Marketing is different from Traditional Marketing
MONDAY MOTIVATION: TIPS FOR Q2
Ep. 119: Crafting the Perfect Offer with Alex Hormozi
MONDAY MOTIVATION: INTENTIONAL CONTENT CONSUMPTION
Ep. 118: 11 Simple Ways to Get Customer Reviews
MONDAY MOTIVATION: KNOW YOURSELF
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