Digital Marketing That Puts People First
Business:Marketing
We often see digital marketing that just doesn’t work. They have the right idea, investing in Facebook Ads or utilising SEO, but it just falls short. In this episode of Digital Marketing that Puts People First, we talk about an effective digital marketing strategy that can help you achieve your business goals.
An effective digital marketing strategy requires three components: strategy, tactics, and execution. Strategy is about your customers and how best to serve them. Tactics are the specific platforms you are going to use, i.e. Facebook Ads, and Google Ads. Finally, execution ensures everything is in place, and you have a plan.
The reason many digital marketing strategies fall short is that they don’t take people into account. People are the key to a successful digital marketing strategy. Understanding what your audience whats and needs will help you create a strategy that works.
As always, you’ll hear from James Parnwell, Founder and Managing Director of TheOnlineCo. and Jess Colusso, our Sales and Marketing Manager at TheOnlineCo. We want to make sure you feel confident in your digital marketing and that you see results
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Key Moments:0:57 Story of Disaster Digital Marketing Strategy
3:16 First Component – Strategy
5:40 Boiling Strategy Down to One Question
12:25 Second Component – Tactics
16:01 Third Component – Execution
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Learn More:Season Finale: 9 Business Gems - James & Jess Roundup 9 Lessons Learnt in 22 Interviews
Transforming Lives Through Confidence: Jodie & Anastasia at ‘Rise Women’ Share their Inspiring Story - Ep 22
Rebranded and Reborn: Zedu, the Training Co that Faced Down its Giants & Rose from the Ashes - Ep 21
Leverage, Optimise, Focus, Thrive: Day Spa Industry Innovator Vanessa Main Shares Principles that can Turbo-Charge Your Business - Ep 20
Bite the Bullet and Specialise: How Financial Planner Phil Thompson went from ‘Just Making It’ Generalist, to Rapidly Growing Specialist – Ep 19
Ending Slavery in Australia: How Sally Irwin’s Cafe & Social Enterprise, The Freedom Hub, is Restoring Survivors – Ep 18
When a Hobby Takes Over: How Campsmart Grew from a Maternity Leave Project, to a Serious Aussie Brand – Ep 17
‘It’s About Going the Extra Mile’ Entrepreneur Justin Herald on Why Customer Experience is Crucial - Ep 16
“Just Be Your Authentic Self!” The Yoga Teacher & Circus Arts Trainer Who’s Smashing Stereotypes - Ep 15
Future-Proofing the Next Generation: Rowan Kunz, Edu-Preneur and Founder at Art of Smart - Ep 14
Scaling Fast, Keeping Quality: The Young, Agile Company That’s Blazing a Trail in Disability - Ep 13
“I Had to Get My Name Out of the Business” – ‘Dr Burnout’ Valerie Ling & the Centre That’s Changing Lives – Ep 11
Special Edition: Burnout in Business - How to Prevent it, How to Recover, with ‘Dr Burnout’ Valerie Ling - Ep 12
“It Instantly Transformed the Industry” - The Western Sydney Tech Co That Disrupted Trucking in Australia - Ep 10
“My Business Tripled Overnight” - How a Young Mum’s Hobby Became a National Brand - Ep 9
Playing the Numbers Game - How Entrepreneur Steve Waters is Changing the Face of Property Investment - Ep 8
Helping Entrepreneurs to Soar: Roger Vertannes - From London, to Riyadh, to Sydney – Ep 7
“It’s All About How the Customer Feels” - Josh Nicholls - from Solo Sparky, to National CEO - Ep 6
The Story of a Famous Aussie Snack: Karen Lebsanft, Kurrajong Kitchen - Ep 5
“It’s So Much Like Marriage!” The Highs & Lows of Business Partnership: Kirsty Farrugia - Ep 4
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