Digital Marketing That Puts People First
Business:Marketing
When we embarked on launching a podcast, we had no idea just how diverse and fascinating the stories of our interview guests would be – or how much wisdom we would glean from them!
In this episode, the finale for Season 1 of the podcast, James and Jess roundup the 9 biggest lessons they learnt across 22 interviews with Aussie business owners from around the country.
The 9 Big Lessons We Learnt 1 - Formal Education is NOT Linked with Business SuccessOur interview guests varied wildly in their levels of formal education – some had a Masters or a PhD; others left school at Year 10. But ALL of them were on a path of lifelong learning.
2 - Everybody HurtsREM were right when they wrote the famous song – and it’s definitely true for business owners! None of our podcast guests had gotten through business without catastrophes and pain.
3 - Partnerships are Like MarriageFor those we interviewed who are in a business partnership, this was a common theme: that being in a business partnership isn’t easy, and takes a whole lot of trust, co-operation and compromise.
4 - Everybody’s Story is FascinatingFrom circus performers to executive coaches; from academics to inventors and self-made entrepreneurs – all of the 22 business stories featured on Season 1 were fascinating in their own way.
5 - Business Owners Often Work Too Hard!If you found yourself saying “Yes and Amen” to the above statement, you should probably head straight to Episodes 11 and 12 for some advice on burnout prevention! Many of the people we interviewed spoke of the stress and strain of business, and times of exhaustion. That’s why we got a burnout expert in for a double-episode focusing on the importance of taking care of yourself!
6 - Adversity is the Birthplace of BreakthroughFor nearly every story of adversity, there were silver linings, and growth that came after the “storm’’ was over.
7 - Uniqueness is Vital to Successful MarketingAs we interviewed our guests we saw a pattern emerging: businesses tend to do well once they really knew their niche, or their lane, and stick to it!
8 - Business Takes Passion, Courage and A DreamFor every story of adversity in business, there was also a basic foundation of a driving passion and dream, that keeps our interview guests getting up in the morning to take on another day.
9 - Word of Mouth is Marketing 101Time and time again our interview guests confirmed one of the basics of marketing: if your product or service is good enough to spread through word of mouth, chances are you’re onto a winning formula.
***
Learn MoreS3 Ep 06 | Shaun Alexander | Customer Centric Marketing Strategy
S3 Ep 05 | Andrew Coffey | Mater Foundation
S3 Ep 04 | Lucy Weil & Beth Rivers | Hope 103.2
S3 Ep 03 | Mike Jeffrey | Revolutionising Aged Care: Tech Innovations At Pluss Communities
S3 Ep 02 | Vicki Fletcher | Flight Centre - Global Content & Creative Leader
S3 Ep 01 | Audrey Barucchi | Making More Marketing Human
Ep 10 | Cold, Warm, Hot – Introducing The Marketing Funnel.
Ep 09 | Keyword Strategy Made Easy
Ep 08 | Planning for Next Year - 12 Days of Christmas
Ep 07 | 4 Stages of the SEO Exploration Process
Ep 6 | The Digital Marketing Playbook
Ep 5 | 3 Components of an Effective Digital Marketing Strategy
Ep 4 | 6 Steps to Understanding your Customer
Ep 3 | Should I DIY Facebook Ads?
Ep 2 - Are Your Competitors Beating You?
Ep 1 - 3 Tools To Keep People On Your Website Longer
Bonus Ep. 3: 7 SEO Action Items To Do Today
Bonus Ep. 2: The Top 15 Mistakes to Avoid Making in Google Ads
Bonus Ep. 1: The Top 7 Questions About Google Ads
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