The Passle Podcast - CMO Series
Business:Marketing
In 2020, Forbes Solicitors launched a new cornerstone campaign, the Reinvention and Resilience Top 50. The initiative recognised businesses in the North West of England that had created new ways of generating revenue, protected jobs or reinvented the way they operated, during the pandemic.
Charles Cousins is excited to be joined by Andrea Stamp, Director of Marketing and Business Development at Forbes Solicitors, to discuss the campaign, its objectives and results and how others can learn from their success.
Listen in as Charles and Andrea cover:
How the campaign come about and and the business objectives
The impact the initiative has seen after two years of running
How they ensured the success of the campaign and reached the right audience
The considerations around linking the campaign to work
Advice for other marketing professionals planning their next big campaign
Episode 66 - Tom Elgar on the four pillars of effective content marketing in professional services
Episode 65 - Jen Dolan of Katten on establishing a successful work culture within legal marketing
Episode 64 - Bob Robertson of Jackson Lewis on the dimensions of client service and the role of marketing
Episode 63 - Chris Hinze of Steptoe & Johnson on law firm reputation management and its importance to CMOs
Episode 62 - Robyn Addis of LISI and #FollowFriday on building an inclusive community in professional services
Episode 61 - Christa Crane of Loeb & Loeb LLP on the challenges and opportunities of hybrid work for legal marketing teams
Episode 60 - Mike Mellor of Pryor Cashman on the role of data in influencing the direction of the firm
Episode 59 - Lynn Tellefsen-Stehle of Structura Strategy Group on the forms and benefits of agile marketing for law firms
Episode 58 - Lindsey Bombardier & Adhi Reza of Lenczner Slaght on crafting successful legal marketing initiatives
Episode 57 - Shanon Lazarus of Bressler, Amery & Ross on transforming the firm’s approach to BD from the ground up
Episode 56 - Jenna Grange of Davis Graham & Stubbs LLP on running an effective Alumni Community
Episode 55 - Mark Howe of Thompson Dorfman Sweatman LLP on the rise of client-facing BD roles in law firms
Episode 54 - Kelly Harbour of Goulston & Storrs on taking the leap to legal CBDO
Episode 53 - Archana Venkat of Trilegal on the role of marketing and the CMO in today’s firm
Episode 52 - Erin Dimry of DLA Piper on growth, mentoring, and the role of the CMO
Episode 51 - Gillian Ward of BCLP on crossing lines between industries, firms & job titles to build a successful legal marketing career
Episode 50 - Celebrating our picks from the past year
Episode 49 - Murray Coffey on building the next generation of successful legal professionals
Episode 48 - Katie Cramond of McDermott Will & Emery on thinking internationally - a route to law firm growth
Episode 47 - Kate Pearch of Morris, Manning & Martin, LLP on being an agent for change as a legal Marketing & BD professional
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